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Asda courts Fallon with route to £45m account

By Nicola Clark and James Quilter, 20 December 06, 12:00

Asda's 17-year relationship with Publicis is under threat following the retailer's decision to ask ... major decision taken by Asda group marketing director Rick Bendel since he joined the supermarket from ... . Asda has held on to its number two position in the UK grocery market despite fears at the start ... A spokeswoman for Asda confirmed that the two Publicis Groupe agencies are going head ...

Del Monte suffers major sales dip after delisting

By Nicola Clark, 20 December 06, 12:00

by supermarkets including Asda and Sainsbury's. ... the entire ambient juice category, Del Monte has experienced the biggest decrease. 'The market has changed ...

Marketer's diary

20 December 06, 12:00

22 December-14 January Irn-Bru Carnival, SECC, Glasgow. Europe's biggest indoor funfair, with a science mall and interactive workshops.

Marketing Mix: Name that brand

20 December 06, 12:00

This household-cleaning product, which is almost a century old, is owned by Unilever and comes in bottle, block, wipe and spray variants.

Careers: Salary snapshot - Marketing executive

20 December 06, 12:00

A typical marketing executive is 33, has a degree and is a member or graduate of the Chartered ... Those in companies with 101-200 employees are paid most, earning £36, 450; those in the smallest firms earn least. Half of marketers in this role have health insurance and 16% drive a company car, which is most likely to be a Honda. SALARY BY COMPANY SIZE £1-10 employees ...

Yeo Valley eyes lunchbox market

20 December 06, 12:00

's lunchbox market.

RKCR takes Marketing's Creative Agency of Year

By David Tiltman, 20 December 06, 12:00

RKCR/Y&R has scooped the coveted title of Marketing's Creative Agency of the Year 2006 after a year

News brief: Innocent Drinks hires marketing director

20 December 06, 12:00

Innocent Drinks has appointed Gareth Helm, former Nestle head of brands, as marketing director

Agency of the Year: Field Marketing Agency of the Year - Cosine

20 December 06, 12:00

player thanks to a string of impressive wins, including the field marketing industry's biggest prize ... of CPM, the industry's biggest field marketing agency. Though Cosine did start out with a legacy of three ... , easily placing it among the top 10 and making it a worthy winner of Marketing's Field Marketing Agency ...

Review of the year: 10 biggest marketing moments 2006

20 December 06, 12:00

online. The phrase 'web 2.0' entered the media vocabulary, and suddenly any marketer worth their salt had ... marketing plans as it battled to contain the biggest health scare of the year. A leaking pipe in one of its ... Prix, while marketing director Steven Sharp was voted Marketer of the Year at The Marketing Society ...