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News brief: London Development Agency seeks agencies

20 December 06, 12:00

growth in London, is seeking agencies to handle design, creative, marketing, brand strategy, online

Careers: Brand manager of the week - Gillian Ford, Communications manager, The Children's Mutual

20 December 06, 12:00

What would you be if you weren't a brand manager? A travel journalist. How would you define marketing? I don't like definitions - they restrict thinking. What makes a good brand manager? Big ears. What is your media diet? Insatiable. What makes you angry? People who don't listen. Do you speak ...

Agency of the Year: Media Agency of the Year - OMD

By Nicola Clark, 20 December 06, 12:00

for Vodafone's TBA gigs to Sony Bravia's blog - make the agency a worthy victor of Marketing's Media Agency ... Germany, is regarded as one of the network's strongest markets. The agency pitched for 55 accounts ... . OMD Digital has appointed Sheryl Norman, previously head of integrated marketing services at Coca ...

RKCR takes Marketing's Creative Agency of Year

By By David Tiltman, 19 December 06, 08:30

LONDON - RKCR/Y&R has scooped the coveted title of Marketing's Creative Agency of the Year 2006

Ultimate Marketing Manual 2006: Integration - Unity of purpose

By Robert Gray, 13 December 06, 12:00

Ensuring that your roster of agencies works well together is crucial to driving your marketing ... and approaches that seem to work well. 'You have to be incredibly hands-on,' says AOL director, brand marketing ... with a dozen agencies, believes it is the brand marketer who should drive things forward, rather than ... ' breakfast meetings, at which people from across its agencies talk about marketing communications, from ...

Ultimate Marketing Manual 2006: Integration - Collaboration is imperative

By Suzy Bashford, 13 December 06, 12:00

to client marketers to drive the consistency of a message from one channel to another. As COI deputy chief ... approach. At the moment, it is the client who has to provide it.' Eurostar marketing director Greg Nugent ... marketing disciplines are at its heart. For example, a launch campaign that needs to raise awareness ...

Channel 4 eyes brand partners

13 December 06, 12:00

Channel 4 is looking to increase its focus on strategic marketing partnerships. ... Sources claim the broadcaster is specifically seeking to develop brand partnerships on the More4 and Film4 channels. Brand partnership activity currently falls within the remit of the digital channels' existing media agencies. C4 has previously secured highly successful marketing partnerships for E4 ...

Adwatch: The weekly analysis of advertisement recall

13 December 06, 12:00

's Abbott Mead Vickers BBDO/PHD 67 4 (2=) Asda Publicis ...

Adwatch of the Year: Adwatch stars of 2006

By Gail Kemp, 13 December 06, 12:00

.42 Inge/MindShare 6 (1) Asda Publicis/Carat 16 243 21.49 44.24 7 (6 ...

ITV scraps plans for digital roster

13 December 06, 12:00

The broadcaster kicked off a review of its digital agency arrangements in August with the intention of giving the web a more prominent role in its marketing strategy. It had planned to select up to three digital firms to work alongside roster agencies M&C Saatchi and MindShare. However, this appears ...