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Andrew Walmsley on digital: The year of consumer empowerment

20 December 06, 12:00

Fret no more: here are my top-three digital trends for the marketing world in 2007 - the areas ... wrapping paper. Apple might have sued its evangelists, but most marketers view the trend toward consumer ... -written-about Kryptonite bike lock saga, to Wal-Mart's fake blog 'flogs', marketers are discovering that they cannot pull ...

ITV scraps plans for digital roster

13 December 06, 12:00

The broadcaster kicked off a review of its digital agency arrangements in August with the intention of giving the web a more prominent role in its marketing strategy. It had planned to select up to three digital firms to work alongside roster agencies M&C Saatchi and MindShare. However, this appears ...

Media News: GMTV urges viewers to produce content

By Nicola Clark, 13 December 06, 12:00

to turn to user-generated content, following in the footsteps of brands such as Coca-Cola (Marketing, 31 ...

Andrew Walmsley on digital: Wi-Fi will lead a convergent future

13 December 06, 12:00

Wi-Fi routers will be sold, mostly into the domestic market, and this is going to result in another ...

Andrew Walmsley on digital: It's all coming together for 3G

06 December 06, 12:00

was that the devices were clunky, the content poor and the audience small. The cost of using this as a marketing ... up a mobile marketing programme were disproportionate to any value received. Add to this the understandable concern that marketers felt at the intrusiveness of this medium, and it didn't really equate to a ...

Mark Ritson on branding: Web discount will hit Thresher hard

06 December 06, 12:00

' who claimed: 'This is a very, very clever marketing trick. They will be laughing all the way ... from the market for many months to come. Then there are the logistical headaches involved ... beating Thresher's prices to defend market share. A price war could erupt, with margins and long ...

The lure of online vouchers

By by Craig Smith, 06 December 06, 12:00

The first to arrive was a 20% offer from Borders, inviting recipients 'to share this offer with your friends and family - simply pass it on'. Within a week, the self-appointed discount distributor in the Marketing office had received and escalated offers from Kurt Geiger, Thresher, Urban Outfitters ...

Marketing Manual: Public Relations - Wake up to digital danger

By Robert Gray, 06 December 06, 12:00

of TV advertising (17%) and email marketing (14%). The blogosphere can be a daunting environment ... with their brand or wider marketing strategy,' says Porter Novelli UK managing director Jean Wyllie. 'For example ... in driving purchase recommendation. As well as traditional marketing activities, launch agency Hill ...

Boots seeks to fuel online sales

06 December 06, 12:00

the multibillion-pound online health and beauty market next year.

News Analysis: Beating pureplays at own game

By Melanie Godsell, 06 December 06, 12:00

increases in share of visits, according to exclusive research conducted for Marketing by Hitwise. Nine ... , director of projects and marketing at the Interactive Media in Retail Group (IMRG), which works with Hitwise tracking visits to online shopping sites. Asda Entertainment, for example, has increased its share ...