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Next initiates stores customer data push

By by Ed Kemp, 13 December 06, 07:00

customers online to its Next Directory website (Marketing, 29 November). Direct marketing manager ...

Nissan awards pan-European CRM brief to TMW

By Ed Kemp, 13 December 06, 12:00

Nissan has appointed direct marketing agency Tullo Marshall Warren to handle its pan ... . The marque is battling to increase its share in a declining market. It sold 86,000 vehicles in the UK in 2005 ... handles all Nissan's direct marketing across Europe. It has also been briefed to handle the company ... of its Qashqai compact crossover model. The TV, viral and direct marketing campaign features cars soaring ...

Direct News brief: Random House plans initiatives

13 December 06, 12:00

Random House is planning a series of partnership marketing initiatives across its portfolio

Direct News brief: DMA urges firms to clean up databases

13 December 06, 12:00

The Direct Marketing Association is urging UK firms to clean up their marketing databases

DoH picks direct shops for smoking-ban work

By Ed Kemp, 13 December 06, 12:00

marketing drive targeting consumers and businesses. ... secondary smoke. The work has been created by Farm, with media through Mediaedge:cia (Marketing, 6 December ...

Constellation Europe kicks off £5m review

By Ed Kemp, 13 December 06, 12:00

, is reviewing its UK advertising and direct marketing accounts. ... processes. The bulk of Constellation's direct marketing is handled by EHS Brann, while Hay-garth, Direct ...

Direct News: Next initiates stores customer data push

By Ed Kemp, 13 December 06, 12:00

customers online to its Next Directory website (Marketing, 29 November). Direct marketing manager for Next ...

Nissan awards pan-European CRM brief to TMW

By by Ed Kemp, 12 December 06, 12:00

LONDON - Nissan has appointed direct marketing agency Tullo Marshall Warren to handle its pan ... . The marque is battling to increase its share in a declining market. It sold 86,000 vehicles in the UK in 2005 ... handles all Nissan's direct marketing across Europe. It has also been briefed to handle the company ... of its Qashqai compact crossover model. The TV, viral and direct marketing campaign features cars soaring ...

Nestle steps up Nespresso drive

By by Staff, 06 December 06, 12:00

initiatives intended to defend its share of the coffee market. ... It is planning to launch Nespresso Magazine as a biannual title that it claims will have a circulation of 1.5m. The magazine will be distributed in the UK and other key European markets. Nestle is also rolling out a unique boutique-style retail concession to promote the brand by reinforcing its ...