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Careers: Brand manager of the week - Gillian Ford, Communications manager, The Children's Mutual

20 December 06, 12:00

What would you be if you weren't a brand manager? A travel journalist. How would you define marketing? I don't like definitions - they restrict thinking. What makes a good brand manager? Big ears. What is your media diet? Insatiable. What makes you angry? People who don't listen. Do you speak ...

Agency of the Year: Contact Centre Agency of the Year - LBM

By Robert McLuhan, 20 December 06, 12:00

-performing private companies - two years running, and in 2005 it was the only direct marketing outsourcer ... to be increasing, and we expect the outsourcing market to pick up over the next few months,' says Penny Bousfield ... such as RBS and Sky. Chief executive Neville Upton says: 'It has been a great year because the market ...

Profile: Restoring a classic - Beverley Aspinall, Managing director, Fortnum & Mason

By James Quilter, 20 December 06, 12:00

. She is adamant that Fortnum's has a role in this commoditised market and dismisses the idea ... . 'This is a one-off opportunity to get our house in order. Next year's marketing activity is under wraps ...

Editorial: Truths and consequences

By Craig Smith, editor, 20 December 06, 12:00

-awareness figures. My own 'marketing moment' of 2006 has been climate change - not simply that it is happening ...

Agency of the Year: Media Agency of the Year - OMD

By Nicola Clark, 20 December 06, 12:00

for Vodafone's TBA gigs to Sony Bravia's blog - make the agency a worthy victor of Marketing's Media Agency ... Germany, is regarded as one of the network's strongest markets. The agency pitched for 55 accounts ... . OMD Digital has appointed Sheryl Norman, previously head of integrated marketing services at Coca ...

Agency of the Year: Digital Agency of the Year - AKQA

By Gareth Jones, 20 December 06, 12:00

as Marketing's Digital Agency of the Year. A sustained period of new business activity and incremental work ... for its mobile marketing division, the agency will have to develop skills in other new areas, such as IPTV ... Free Britain'. Meanwhile, web builds for beer brand Adnams and FMCG giant Johnson in Marketing ...

Agency of the Year: Sales Promotion Agency of the Year - Iris

By Avid Tiltman, 20 December 06, 12:00

an integrated campaign for Network Rail, a partnership marketing drive around climate change and a 'guide ... in sectors other than sales promotion. Alistair Bryan joined from AIS to oversee its direct marketing ... . Among the smaller agencies, Intelligent Marketing is one to watch. Founded three years ago, it has grown ...

Agency of the Year: Customer Publishing Agency of the Year - Redwood

By Craig Smith, 20 December 06, 12:00

marketing spend to the medium, as it proves it can beat all-comers in terms of willing customer engagement ... programme. What these, and other wins Marketing is unable to reveal, prove is that Redwood continues ... initiated a restructure along market-expertise lines - sport and leisure, B2B, public sector - and set up a ...

Agency of the Year: Public Relations Agency of the Year - Frank PR

20 December 06, 12:00

, both becoming associate directors. Frank also moved into experiential marketing with the hiring ... . It also coined the 'Bloke Coke' phrase that gave the brand's marketing so much traction. The agency also ...

Asda courts Fallon with route to £45m account

By by Nicola Clark and James Quilter, 19 December 06, 08:30

LONDON - Asda's 17-year relationship with Publicis is under threat following the retailer ... is the first major decision taken by Asda group marketing director Rick Bendel since he joined ... in the early-90s. Asda has held on to its number two position in the UK grocery market despite fears ... A spokeswoman for Asda confirmed that the two Publicis Groupe agencies are going head ...