initiatives intended to defend its share of the coffee market. ... It is planning to launch Nespresso Magazine as a biannual title that it claims will have a circulation of 1.5m. The magazine will be distributed in the UK and other key European markets. Nestle is also rolling out a unique boutique-style retail concession to promote the brand by reinforcing its ...

The lure of online vouchers

By by Craig Smith, 06 December 06, 12:00

The first to arrive was a 20% offer from Borders, inviting recipients 'to share this offer with your friends and family - simply pass it on'. Within a week, the self-appointed discount distributor in the Marketing office had received and escalated offers from Kurt Geiger, Thresher, Urban Outfitters ...

Direct News: Avon seeks agency for Colour relaunch

By Ed Kemp, 06 December 06, 12:00

of marketing for the UK, who joined the firm from Bernard Matthews in April. The company has previously worked ...

Avon seeks agency for Colour relaunch

By by Ed Kemp, 05 December 06, 01:30

of marketing for the UK, who joined the firm from Bernard Matthews in April. The company has previously worked ...

Quickbrew eyes nostalgic appeal through Geoff Howe

By by Staff, 29 November 06, 08:10

market of older tea-drinkers. If you have an opinion on this or any other issue raised on Brand ...

Power 100: Next Generation 2006

29 November 06, 12:00

Dynamism and diversity underpin the early careers of these marketers on their way to the top ... If the young men and women featured on the next few pages are anything to go by, marketing's future is in safe hands. This year they form Marketing's Power 100 Next Generation list as rising stars of the industry; in 10 years' time, many will crop up in our Power 100 table of the UK's top marketers ...