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Careers: Salary snapshot - Marketing executive

20 December 06, 12:00

A typical marketing executive is 33, has a degree and is a member or graduate of the Chartered ... Those in companies with 101-200 employees are paid most, earning £36, 450; those in the smallest firms earn least. Half of marketers in this role have health insurance and 16% drive a company car, which is most likely to be a Honda. SALARY BY COMPANY SIZE £1-10 employees ...

Visa hires Levi's European chief

20 December 06, 12:00

Visa Europe has appointed Mariano Dima, vice-president of marketing at Levi Strauss Europe ... of international marketing and business development at Pentland Group, whose sportswear brands include Speedo ...

News Analysis: Short-term gain, long-term pain

20 December 06, 12:00

footfall and positive margins are true, viral promotions could soon become a key part of the marketing mix ... businesses such as PepsiCo and Nestle Purina. However, he argues that marketers have missed a trick ... , they will delete them as they do with spam. She questions whether in the rush to send out vouchers, marketers have ...

Adwatch of the Year: Adwatch stars of 2006

By Gail Kemp, 13 December 06, 12:00

.42 Inge/MindShare 6 (1) Asda Publicis/Carat 16 243 21.49 44.24 7 (6 ...

More Th>n abandons 'Normal is great' strategy.

By by Jeremy Lee, 06 December 06, 12:00

was one of the last acts undertaken by More Th n's former head of marketing and communications, Neil Scaife. Scaife left the firm just five months later, after Mike Holliday-Williams, the One.Tel marketing director, was parachuted in as his boss. Scaife later joined Post Office Insurance as marketing director ...

NatWest to look beyond cricket sponsorship ties

By by Ed Kemp, 06 December 06, 12:00

The bank, which has been involved with cricket for more than 25 years, ploughs the vast majority of its sponsorship budget into the sport. Its current tie-ups are handled by sports marketing agency Octagon, but the bank has called a pitch for the business, in a process being handled by Creative Brief ...

Brit Insurance partners Test grounds in four-year deal

By by Staff, 29 November 06, 12:00

extended its naming-rights deal for Surrey County Cricket Club's ground, the Oval, by five years (Marketing ...

Lloyds backs FSA student scheme

29 November 06, 12:00

on campuses. Lloyds TSB has now added B'lowfish to its roster to handle student marketing projects. The bank ...

Prudential and Egg to review £27m creative accounts

By by Ed Kemp, 28 November 06, 04:25

-the-line Pru account is held by WCRS, while Egg is handled by Mother. Direct marketing for Prudential is split across a number of direct marketing agencies, including Tri-Direct, Outrider and Tequila/London. Below-the-line marketing for Egg is currently handled by Claydon Heeley. Prudential brought Egg ...