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Marketing Mix: Name that brand

20 December 06, 12:00

This household-cleaning product, which is almost a century old, is owned by Unilever and comes in bottle, block, wipe and spray variants.

Disney backs High School Musical DVD with schools link

By by Staff, 13 December 06, 12:00

, said the deal reflects Disney's targeting of the family market and added that schools provide great ...

Nissan awards pan-European CRM brief to TMW

By by Ed Kemp, 12 December 06, 12:00

LONDON - Nissan has appointed direct marketing agency Tullo Marshall Warren to handle its pan ... . The marque is battling to increase its share in a declining market. It sold 86,000 vehicles in the UK in 2005 ... handles all Nissan's direct marketing across Europe. It has also been briefed to handle the company ... of its Qashqai compact crossover model. The TV, viral and direct marketing campaign features cars soaring ...

NatWest to look beyond cricket sponsorship ties

By by Ed Kemp, 06 December 06, 12:00

The bank, which has been involved with cricket for more than 25 years, ploughs the vast majority of its sponsorship budget into the sport. Its current tie-ups are handled by sports marketing agency Octagon, but the bank has called a pitch for the business, in a process being handled by Creative Brief ...

BT readies launch drive for broadband-TV service

By by Gareth Jones, 05 December 06, 08:30

The integrated push, through Abbott Mead Vickers BBDO, will form the focal point of BT's marketing in 2007. It will comprise TV, print, outdoor, cinema and online activity in two tranches spanning the year. The first phase of the campaign, which will run until spring, will target existing BT Broadband customers ...

EMI to bolster mobile work with promotional drive

By by Gareth Jones, 29 November 06, 12:00

LONDON - EMI Music UK is kick-starting a mobile marketing strategy that will involve the launch ... has been appointed to assist EMI marketers across its four UK record labels to integrate wireless ... . 'We want to improve our relationship with consumers by using mobile marketing to be as innovative as possible,' said Shai Eilon, CRM manager at EMI Music UK. EMI's wireless marketing initiative ...

GM awards £70m Astra launch activity to DLKW

By by James Quilter, 28 November 06, 12:00

marketing, Alain Visser, and effectively ended Lowe London's hold on the Vauxhall account, which it had held ...

WWAV on alert as British Gas kicks off direct review

By by Ed Kemp, 22 November 06, 04:00

LONDON - British Gas is to review its direct marketing business, which could see the account move ... The review follows the arrival of marketing director Amanda Mackenzie last year. Mackenzie said: "We enjoy an excellent relationship with all our agencies, who have supported us passionately ... the utilities giant centralise its print artwork production. The direct marketing pitch process will get under ...

Aviva awards online work to Glue and Good Technology

By by Gareth Jones, 22 November 06, 08:30

to restructure the digital departments of Norwich Union and RAC to create a combined interactive marketing ...

Mark Ritson on branding: Sport brands get a $15 realitycheck

22 November 06, 12:00

any more. So it's an outlet for the people, especially from where I come from.' The marketing team ... athletic footwear market is worth about $8bn (£4.2bn) - Other NBA 'signature' shoes include Nike's Kobe ...