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Threat of jail removed from using 'pester power'

By David Tiltman, 20 December 06, 12:00

The prospect of marketers being sent to prison for targeting children has been averted after ... the penalties for some types of marketing outlawed by the EU's Unfair Commercial Practices Directive (UCPD ... director Ian Twinn, marketers would have faced a 'double jeopardy' of self-regulatory penalties ...

The Carbon Trust in digital roster

20 December 06, 12:00

assignments that began in October. The review spans the body's advertising, direct marketing, media planning ...

Disney backs High School Musical DVD with schools link

By by Staff, 13 December 06, 12:00

, said the deal reflects Disney's targeting of the family market and added that schools provide great ...

DoH picks direct shops for smoking-ban work

By Ed Kemp, 13 December 06, 12:00

marketing drive targeting consumers and businesses. ... secondary smoke. The work has been created by Farm, with media through Mediaedge:cia (Marketing, 6 December ...

Green group to rap Shell in ads

13 December 06, 12:00

development of more efficient fuels (Marketing, 7 June). Friends of the Earth claims that the firm is still ...

News Analysis: Charities innovate for Christmas

13 December 06, 12:00

no relationship. Research conducted by Nielsen Media Research exclusively for Marketing (27 September) revealed ... %. The squeeze is so intense that Sonya Burke, direct marketing manager at Amnesty International, has questioned ... their letter boxes to door-drops altogether. The Direct Marketing Association has proposed an opt-out scheme ...

ABTA Conference brief: ADI calls on marketing industry for support

06 December 06, 12:00

Animal Defenders International (ADI) is calling on the marketing industry for support after its

Backlash at defective model

29 November 06, 12:00

for low-fat versions of brands. Food marketers were queuing up this week to offer examples ... health claims, so it is uncertain how much this can feed into the FSA model. Food marketers are now ...

People moves: Dr Foster

29 November 06, 12:00

communications agency maps at-risk groups for conditions such as heart disease and uses targeted marketing

Sector Insight: Slimming products - Healthy eating dents sales

By Jane Bainbridge, 29 November 06, 12:00

instead turned to healthier diets and lifestyles to hone their bodies. The nature of the slimming market ... , healthier-eating strategy. As a consequence, the slimming market has not grown as might have been expected ... or dieting element. Diets such as the low-carbohydrate Atkins did lift the market briefly three years ago ...