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Digital News brief: Tocmag offers free mobile marketing platforms
Tocmag is offering games, film and music advertisers a range of free mobile marketing platforms
Digital News brief: Probability launches affiliate marketing programme
Probability, a mobile gambling firm, has launched an affiliate marketing programme that allows WAP
Digital News: Film agency sets up in Second Life
advantage of Second Life, following the launch of a dedicated movie marketing agency in the virtual world.
Andrew Walmsley on digital: The year of consumer empowerment
Fret no more: here are my top-three digital trends for the marketing world in 2007 - the areas ... wrapping paper. Apple might have sued its evangelists, but most marketers view the trend toward consumer ... -written-about Kryptonite bike lock saga, to Wal-Mart's fake blog 'flogs', marketers are discovering that they cannot pull ...
Disney backs High School Musical DVD with schools link
, said the deal reflects Disney's targeting of the family market and added that schools provide great ...
Channel 4 eyes brand partners
Channel 4 is looking to increase its focus on strategic marketing partnerships. ... Sources claim the broadcaster is specifically seeking to develop brand partnerships on the More4 and Film4 channels. Brand partnership activity currently falls within the remit of the digital channels' existing media agencies. C4 has previously secured highly successful marketing partnerships for E4 ...
Direct News brief: Random House plans initiatives
Random House is planning a series of partnership marketing initiatives across its portfolio
Adwatch: The weekly analysis of advertisement recall
's Abbott Mead Vickers BBDO/PHD 67 4 (2=) Asda Publicis ...
Adwatch of the Year: Adwatch stars of 2006
.42 Inge/MindShare 6 (1) Asda Publicis/Carat 16 243 21.49 44.24 7 (6 ...
ITV scraps plans for digital roster
The broadcaster kicked off a review of its digital agency arrangements in August with the intention of giving the web a more prominent role in its marketing strategy. It had planned to select up to three digital firms to work alongside roster agencies M&C Saatchi and MindShare. However, this appears ...
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- Account Managers - Branding, Royds Raphael
- £35K-£45Kpa+gen.benefits/£160-£225 day rate, London
- Brand Strategist, Royds Raphael
- Salary/package is negotiable and generous, London
- Promotions Executive, Xchangeteam
- £26000 - £28000 per annum, City of London
- (SAS/ SQL) Senior Insight Analyst, £45, 000, Harnham Search and Selection
- £40000 - £45000 per annum, London
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