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Asda courts Fallon with route to £45m account

By Nicola Clark and James Quilter, 20 December 06, 12:00

Asda's 17-year relationship with Publicis is under threat following the retailer's decision to ask ... major decision taken by Asda group marketing director Rick Bendel since he joined the supermarket from ... . Asda has held on to its number two position in the UK grocery market despite fears at the start ... A spokeswoman for Asda confirmed that the two Publicis Groupe agencies are going head ...

Del Monte suffers major sales dip after delisting

By Nicola Clark, 20 December 06, 12:00

by supermarkets including Asda and Sainsbury's. ... the entire ambient juice category, Del Monte has experienced the biggest decrease. 'The market has changed ...

Marketing Mix: We'll call you - Harrods

20 December 06, 12:00

Mix rang the department store to make sure our goddaughter wouldn't be affronted by a bad Santa.

BP signs up advertisers for debut of in-store TV

By James Quilter, 20 December 06, 12:00

recently shelved plans to roll out a TV network to 300 of its biggest stores, while both Asda Live and Fresh TV, operated by Asda and Sainsbury's respectively, have been axed after lengthy trials. The BPTV ... in the UK and we want to change that,' said BP Retail global retail marketing director Chris Sedgwick. He ...

News Analysis: Short-term gain, long-term pain

20 December 06, 12:00

footfall and positive margins are true, viral promotions could soon become a key part of the marketing mix ... businesses such as PepsiCo and Nestle Purina. However, he argues that marketers have missed a trick ... , they will delete them as they do with spam. She questions whether in the rush to send out vouchers, marketers have ...

Asda courts Fallon with route to £45m account

By by Nicola Clark and James Quilter, 19 December 06, 08:30

LONDON - Asda's 17-year relationship with Publicis is under threat following the retailer ... is the first major decision taken by Asda group marketing director Rick Bendel since he joined ... in the early-90s. Asda has held on to its number two position in the UK grocery market despite fears ... A spokeswoman for Asda confirmed that the two Publicis Groupe agencies are going head ...