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3 UK chief leaves after six months
LONDON - 3 UK's director of brand and marketing communications, Gary Pepler, has left the mobile ... He has been replaced by John Penberthy-Smith, a former director of consumer marketing at Vodafone ... . Pepler was hired to lead 3's branding and marketing communications strategy. He reported to director of marketing Graeme Oxby. 3 UK recently announced it would make more than 130 redundancies across all levels ...
Andrew Walmsley on digital: It's all coming together for 3G
was that the devices were clunky, the content poor and the audience small. The cost of using this as a marketing ... up a mobile marketing programme were disproportionate to any value received. Add to this the understandable concern that marketers felt at the intrusiveness of this medium, and it didn't really equate to a ...
Is there room for BT Vision?
-throat digital-entertainment market. For BT, facing pressures on its fixed-line and broadband businesses ... there's a market that doesn't want to buy high-price, long-term subscriptions, but would like more than ... simple, fast, intuitive' interface and, more importantly, he says, BT has advantages in reach, market ...
Apple extends concession strategy with Comet tie-up
has appointed field marketing agency Gekko to provide trained store staff and merchandising ...
BT readies launch drive for broadband-TV service
The integrated push, through Abbott Mead Vickers BBDO, will form the focal point of BT's marketing in 2007. It will comprise TV, print, outdoor, cinema and online activity in two tranches spanning the year. The first phase of the campaign, which will run until spring, will target existing BT Broadband customers ...
BT readies launch drive for broadband-TV service
The integrated push, through Abbott Mead Vickers BBDO, will form the focal point of BT's marketing in 2007. It will comprise TV, print, outdoor, cinema and online activity in two tranches spanning the year. The first phase of the campaign, which will run until spring, will target existing BT Broadband customers ...
EMI to bolster mobile work with promotional drive
LONDON - EMI Music UK is kick-starting a mobile marketing strategy that will involve the launch ... has been appointed to assist EMI marketers across its four UK record labels to integrate wireless ... . 'We want to improve our relationship with consumers by using mobile marketing to be as innovative as possible,' said Shai Eilon, CRM manager at EMI Music UK. EMI's wireless marketing initiative ...
People moves: Orange UK
Orange UK has promoted Pippa Dunn from brand marketing director to director of its pay
MySpace seeks mobile partners
Jean-Paul Sanchez, vice-president of mobile, Europe, at MySpace, is negotiating the distribution deals, which are likely to incorporate marketing partnerships. According to Sanchez, MySpace is focusing on three key business areas: mobile, video and international expansion. He said that while MySpace ...
MySpace seeks partners ahead of European mobile launch
Jean-Paul Sanchez, vice-president of mobile, Europe, at MySpace , is negotiating the distribution deals, which are likely to incorporate marketing partnerships. According to Sanchez, MySpace is focusing on three key business areas: mobile, video and international expansion. He said that while MySpace ...
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- Digital marketing (19)
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- Marketing (128)
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- Account Managers - Branding, Royds Raphael
- £35K-£45Kpa+gen.benefits/£160-£225 day rate, London
- Brand Strategist, Royds Raphael
- Salary/package is negotiable and generous, London
- Promotions Executive, Xchangeteam
- £26000 - £28000 per annum, City of London
- (SAS/ SQL) Senior Insight Analyst, £45, 000, Harnham Search and Selection
- £40000 - £45000 per annum, London
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