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Adwatch of the Year: Adwatch stars of 2006

By Gail Kemp, 13 December 06, 12:00

.42 Inge/MindShare 6 (1) Asda Publicis/Carat 16 243 21.49 44.24 7 (6 ...

Apple extends concession strategy with Comet tie-up

By by Joanna Bowery, 06 December 06, 12:00

has appointed field marketing agency Gekko to provide trained store staff and merchandising ...

Direct News: British Gas kicks off £6.5m direct review

By Ed Kemp, 29 November 06, 12:00

the arrival of marketing director Amanda MacKenzie last year. She said that British Gas had an excellent ... than £35m on marketing activity in the UK, with TV advertising accounting for the biggest share. In September, British Gas kicked off a campaign urging customers to use less energy (Marketing, 18 September ...

WWAV on alert as British Gas kicks off direct review

By by Ed Kemp, 22 November 06, 04:00

LONDON - British Gas is to review its direct marketing business, which could see the account move ... The review follows the arrival of marketing director Amanda Mackenzie last year. Mackenzie said: "We enjoy an excellent relationship with all our agencies, who have supported us passionately ... the utilities giant centralise its print artwork production. The direct marketing pitch process will get under ...

Sony: Enough technology, now for the brand

By Jane Simms, 15 November 06, 12:00

Plagued by tech glitches and product delays, Sony must refocus its marketing strategy ... mentality. 'Technology companies suffer from a mismatch between innovation, production and marketing, which ... launch dates, other markets have coped far better. 'Manufacturers such as Toyota, Honda and Volvo make ... , the electronics market indulges in lots of navel gazing, and product design, development and marketing ...