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Brand Health Check: High-street travel agents
Kalomaski, an agency specialising in retail and travel marketing, and Sarah Mason, head of marketing at Club ... will recommend to others. DIAGNOSIS 2 - SARAH MASON HEAD OF MARKETING, CLUB MED UK Travel agents are losing out, with tour operators such as Thomson and First Choice quoting more than 35% market share through ...
ABTA Conference: Customer videos extend influence
User-generated content (UGC) is to become a more important tool for travel marketers, as consumers ... -generated content is a delicate area for travel marketers, as there is a risk of negative reviews of destinations ...
ABTA Conference: Travel operators set to prioritise regions
planning to increase regional promotional activity outside its core market of London and the South ...
People moves: Folio Hotels
Taylor as head of marketing. Taylor joins from Swallow Hotels, where he was group marketing director
Tunisia tourism reviews UK work
The Tunisian National Tourist Office is reviewing its UK integrated marketing account as part of a
Accor appoints Naked offshoot
by Young & Rubicam Paris, uses the strapline 'Designed for natural living' (Marketing, 11 October). ...
Direct News brief: Avis hires WAA
Avis has hired WAA to handle its partnership marketing arrangement with British Airways. The agency
Virgin boss shifts to charitable arm
Virgin Atlantic marketing director Alison Copus is leaving her job after 12 years at the airline ... corporate social responsibility at the heart of its marketing activity. Earlier this year, Sir Richard ...
TUI moves £15m ad business into Krow
was overseen by Andrew Rayner, marketing director at TUI. The appointment comes at a key time for the company ... Thomson holiday, you're probably paying too much'. Earlier this year, Thomson sales and marketing ...
Copus to leave Virgin Atlantic after 12 years for charity
LONDON - Alison Copus, marketing director at Virgin Atlantic, has stood down to set up a new ... , which has sought to place corporate social responsibility at the heart of its marketing activity ... sales and marketing director replacing Copus. If you have an opinion on this or any other issue ...
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