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Asda marketing chief Pilling leaves after four years in post

By by James Quilter, 31 January 06, 08:30

LONDON - Asda marketing director Chris Pilling has left the company without a job to go to, after ... responsibilities under the new title of brand and marketing director. Hodgson will report to Asda chief operating ... m advertising work. Pilling joined Asda in 2002 from Telewest, where he was marketing director ... Sainsbury's, which is closing in on its spot as the second-biggest supermarket. Asda's market share ...

DoH funding crisis sees adspend tumble by 25%

By by David Tiltman, 31 January 06, 08:30

on other marketing disciplines. If you have an opinion on this or any other issue raised on Brand ...

InBev debuts ale dispenser for Bass and Boddingtons

By by Samuel Solley, 25 January 06, 08:10

beers to rejuvenate sales and improve waning customer satisfaction in the cask ales market. ... further 5% decline in overall market value between 2004 and 2009, from its current value of £5bn to £4.8bn ...

Nair repackages range of creams

By by Staff, 25 January 06, 08:10

in the market behind Veet, creating a stronger brand identity and better on-shelf standout. The first ... outperformed the rest of the depilatory market in 2005, growing by 28%. If you have an opinion ...

COI creates its first partnership marketing roster

By by David Tiltman, 25 January 06, 07:00

LONDON – The COI is to step up its partnership marketing activity after unveiling its first roster ... on partnership marketing. The Department for Transport exploited third-party tie-ups for its "Think!" campaign ... tiredness, including motorway service stations and pub chains. Partnership marketing was previously handled by the COI's sponsorship agencies, eight of which appear on the partnership marketing roster ...

United Co-op holds pitch for pooled £20m work

By by Staff, 25 January 06, 07:00

by head of marketing Patrick Allen, will consolidate its promotional activity in one agency. ... The business is currently divided between small regional agencies, which handle work for its various divisions, including food, travel, funeral care and motor trading. United Co-operative is the biggest of the independent retail consortia that make up the Co-operative Group, with marketing activity ...

Retail News brief: Asda Financial Services rewards members

25 January 06, 12:00

Asda Financial Services is rewarding members of its Asda credit card with a choice of gifts ranging

This week: Marketing news from the national press

25 January 06, 12:00

arm and the expansion of its radio interests - The Guardian Asda is launching a range of wedding ... and marketing role at the supermarket - The Sunday Times JD Wetherspoon, traditionally known for its strict no ... price war - The Mail on Sunday The UK mortgage market is set to be shaken up by two online firms ...

Marketer's diary

25 January 06, 12:00

27 January Winner of Celebrity Big Brother is announced.

Marketing Mix: Name that brand

25 January 06, 12:00

By 1844 it was marketed nationally, and from 1914 it was supplied to the armed forces during World War I. The brand was first promoted in 1875 as wholesome and nutritious. In 1947, General Foods Corporation acquired the brand, which was bought by Kraft in 1989 and by Premier Foods in 2004. Can you name ...