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Starcom awarded Green & Black's media account

By by Craig Smith, 29 September 06, 02:40

Mark Palmer, Green Black's marketing director, said: "As the Green Black's brand continues to grow and we look to expand internationally, the appointment of Starcom will provide access to a media network across key markets." The brand spent £1.8m on media in the year to June 2006, according ...

Lynx to trial formats in overhaul of range

By by Melanie Godsell, 27 September 06, 08:10

of the male toiletries market. ... for Marketing's Biggest Brands survey. Its sales grew 4% year-on-year, while rival Gillette plateaued ...

BlackBerry seeks to entice youth market

By Ed Kemp, 27 September 06, 12:00

LONDON - Wireless-email communications brand BlackBerry is planning a range of direct marketing ... The Research In Motion-owned brand has hired RPM to handle its experiential marketing, while Meteorite will handle direct. The appointments were made following a competitive pitch. It is understood ... it the company's biggest European market, yet the brand has traditionally been the communications device ...

Raymond Snoddy on media: I've seen TV's future and ads are in it

27 September 06, 12:00

If you offered a fiver to everyone in the marketing community who is a regular at the IBC

POP: It's not all about price

27 September 06, 12:00

the dawning of a new era of employing in-store marketing to build brands. But while brands fell over ... , explains: 'POP is one of the few marketing tools which works for all three vital categories: the brand ... Marketing managing director Tricia Weener. 'If you're just trying to convey a brand message it's not too ...

Mark Ritson on branding: Exxon vision is perilously short-term

27 September 06, 12:00

to capture carbon emissions. ExxonMobil and BP provide us with two contrasting visions of marketing. The former represents the 20th-century version in which marketing is synonymous with spin, superficiality and even shadowy manipulation of truth. BP presents a vision of marketing for the 21st century, in which ...

New Tree set to exchange competitor bars for own

By by Joanna Bowery, 27 September 06, 12:00

The company is sending out teams of field marketers around London on 28 September to offer to replace rival chocolate bars purchased by consumers with a New Tree bar. The activity takes place ahead of National Chocolate Week in October. The campaign is intended to add fun to a super-premium chocolate sector ...

Marketer's diary

27 September 06, 12:00

27 September Ad:Tech London O6, Olympia, London. Event dedicated to online marketing. ... 1 October-31 October Oxjam, Oxfam's nationwide music event. 2 October Word-of-Mouth Marketing Summit, The Selfridge Hotel, London W1. 4 October Diesel U-Music Awards, Shoreditch Town Hall, London E ... South London theme 10 October The Chartered Institute of Marketing Annual Conference, Business Design ...

Marsden to lead Marketing Soc

27 September 06, 12:00

Britvic Soft Drinks category director Andrew Marsden has been named president of The Marketing ... recognition for the role of marketing in driving successful businesses and increasing shareholder value'. Marsden, a fellow of The Marketing Society, joined Britvic in 1997 from HP Foods, where he was marketing director. Before that, he spent 15 years at Unilever. He has an uninterrupted run in Marketing's annual ...