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Center Parcs targets families in Christmas push

By Joe Thomas, 20 December 07, 11:15

Day. The promotional drive includes a comprehensive direct marketing campaign, including a 30 second DRTV ad, and Center Parcs largest ever online marketing initiative. The short break holiday company ...

Marketing League Table: Digital leagues

19 December 07, 12:00

Founded 1990. Subsidiary Digital Marketing Group. CEO Mark Bennett. 15% consult, 17.5% des/build, 20 ... -commerce, 12% CD-ROM, 2% email, 3% ads, 2% search, 5% other online marketing. Clients include ICI, Volvo ... Tobacco, Rexam. www.the-group.net Source: Marketing Digital Leagues, 24 October 2007 *Companies House ...

Online advertising: Top 100 online advertisers

19 December 07, 12:00

The digital medium prospered during 2006 as UK marketers ploughed money into web campaigns. More ... merging in 2005 Source: Nielsen Media Research/Marketing Online Advertising Report, 21 March 2007 ...

News Group Newspapers hires Glue for digital task

By Gareth Jones, 12 December 07, 11:50

The Rupert Murdoch-owned publisher will work with Glue on all aspects of digital marketing for the tabloid newspapers, including online advertising, viral campaigns and other bespoke web projects. Glue ... Hughes at head of digital marketing at NGN, with responsibility for spearheading the expansion of The Sun ...

Digital brief: DfT launches digital marketing drive

12 December 07, 12:00

The Department for Transport has launched a digital marketing drive aimed at combating drink

Andrew Walmsley on digital: Marketing's new age ushers in geeks

12 December 07, 12:00

The geek marketer will inherit the Earth - or at least the marketing department. ... A new breed of marketer is combining a marketing background with a hardcore interest in technology ... digital and marketing. Steve Rubel, who first identified this fresh strain of marketers, writes in his blog that dozens of Fortune 500 firms are hiring geek marketers to take control of the complex, digital ...

Media Analysis: Top 10 media brands of 2007

By Nicola Clark, 12 December 07, 12:00

Marketing identifies the year's best performers, united by their innovative content and strategies. ... of marketing director David Pemsel, ITV2 has developed a distinctive brand proposition and identity targeting ... before it even hit the shelves, it has carved out a genuine niche in the market - building up a loyal ... an average of 250,000 registrations a day in 2007. Ambitious marketers and new business directors have turned ...

Digital: Environment Agency plans digital roster

By Claire Billings, 12 December 07, 12:00

design, strategy and marketing activity. ... is divided into three areas: design, usability and accessibility, and digital marketing. The first covers ... , the digital marketing part of the brief includes online advertising, SMS and email marketing. A spokesman ...

Liverpool FC set for web revamp

12 December 07, 12:00

Liverpool Football Club intends to step up its digital marketing in 2008 with a new-look website

TfL to offer Oyster users free iTunes songs

By Ed Kemp, 12 December 07, 12:00

Travellers who use Oyster's online auto top-up facility will be given the opportunity to download five free songs from the iTunes Store, which now offers about 5m tracks. The partnership will be supported by online and offline marketing communications created by Chemistry. The work will include press ...