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Electoral Roll opt-out hits 40%

By Staff, 19 December 07, 11:30

LONDON - The challenge facing the direct marketing industry has increased as the percentage

Marketing League Table: Direct marketing leagues

19 December 07, 12:00

TOP DIRECT MARKETING AGENCIES Name Gross profit Gross profit Gross ... Gyro International 14,629,000 9,058,000 62 5 Carlson Marketing 13 ... The Marketing Store n/a 10,168,000 n/a 10 Millennium 9,900,000 8 ...

Engine buys brand consultancy Liquid Communications

By Staff, 12 December 07, 10:45

LONDON - The Engine Group, the privately-owned marketing services group, is acquiring the brand ... , Morgan Motor Co, Scandinavian Airlines (SAS), Danone, Vertu, Whole Foods Market and LVMH. Andy Annett ... and Republic PR, and reinforces the group s drive to build a company that provides integrated marketing ...

Direct: Milk body calls pitch for organic activity

By Ed Kemp, 12 December 07, 12:00

The Milk Development Council (MDC) is searching for a marketing agency to promote the benefits ... and industry, has approached a number of direct marketing agencies regarding the brief. It is understood ... and milk facts. The Milk Development Council did not respond to enquiries from Marketing. ...

Direct choice: Land Rover

By Mark Attrill, Creative director, Carlson Marketing, 12 December 07, 12:00

For years, Land Rover has been the undisputed off-road champ both as a product and a brand, an advantage that is consistently and beautifully exploited - remember Rainey Kelly's sublime 'hippo' and 'e...

Direct brief: DMA holds summit

12 December 07, 12:00

The DMA has held a summit to draw up an 'environmental manifesto' for the direct marketing industry

Milk body calls pitch for organic activity

By Ed Kemp, 11 December 07, 08:45

LONDON - The Milk Development Council (MDC) is searching for a marketing agency to promote ... and industry, has approached a number of direct marketing agencies regarding the brief. It is understood ... and milk facts. The Milk Development Council did not respond to enquiries from Marketing. ...

Direct brief: Qantas Holidays names agency

05 December 07, 12:00

Qantas Holidays has appointed Cocktail Marketing as its partnership marketing agency

Direct: First Choice assigns direct task to WDMP

By Claire Billings, 05 December 07, 12:00

First Choice Holidays has appointed WDMP to handle its direct marketing. ... customer relationship marketing strategy for the run-up to Christmas and the new year. The agency will aim to increase bookings during one of the travel industry's most lucrative periods. Direct marketing ... time in our customers' mindset,' said Jeremy Gidley, head of direct marketing at First Choice. 'From ...