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Electoral Roll opt-out hits 40%

By Staff, 19 December 07, 11:30

LONDON - The challenge facing the direct marketing industry has increased as the percentage

AMV BBDO top agency in Marketing's Adwatch of the Year 2007

By Bill Britt, 18 December 07, 08:45

LONDON - Commercials created by AMV BBDO made it into Marketing's weekly Adwatch ranking of ad ... % average recall, closely followed by RKCR/Y R at 51%. Fallon client Asda regularly features in Adwatch ... , Marketing has compiled this ranking of creative and media agencies based on how well their ads performed ... Fallon 36 52% 8= WCRS 36 49% 10 Mother 34 43% Source: Marketing *Average recall ...

Kitcatt Nohr takes Direct Agency of the Year award

By Staff, 12 December 07, 01:30

LONDON - Kitcatt Nohr has won Marketing's Direct Agency of the Year award for the second year in a

AMV scoops Creative Agency of the Year award

By David Tiltman, 11 December 07, 08:45

LONDON - Abbott Mead Vickers BBDO has been named Marketing's Creative Agency of the Year after ... time was awarded by a panel of independent experts. For every Agency of the Year category, Marketing ... , innovation, effectiveness and social responsibility. It is the first time AMV has scooped Marketing ... losing a single existing client. Kitcatt Nohr Alexander Shaw won the award for direct marketing ...

T-Mobile set to consolidate job

By Ed Kemp, 11 December 07, 08:45

LONDON - T-Mobile has approached marketing agencies with a view to consolidating its below ... . In February, T-Mobile hired Gyro International to handle its UK business-to-business marketing work, following ...

Milk body calls pitch for organic activity

By Ed Kemp, 11 December 07, 08:45

LONDON - The Milk Development Council (MDC) is searching for a marketing agency to promote ... and industry, has approached a number of direct marketing agencies regarding the brief. It is understood ... and milk facts. The Milk Development Council did not respond to enquiries from Marketing. ...

Financial brands rein in spend over credit fears

By Bill Britt, 04 December 07, 08:45

in financial marketing spend. ... Finance firms spend on traditional marketing relating to lending, across mortgages, credit cards ... -card companies on advertising and direct marketing, excluding search and email, fell by 15m or 28% to 38m ... . There may be a shift to cost-effective forms of digital marketing, said Paul Ryan, head of insight ...

First Choice assigns direct task to WDMP

By Claire Billings, 04 December 07, 08:45

LONDON - First Choice Holidays has appointed WDMP to handle its direct marketing. ... customer relationship marketing strategy for the run-up to Christmas and the new year. The agency will aim to increase bookings during one of the travel industry s most lucrative periods. Direct marketing ... time in our customers mindset, said Jeremy Gidley, head of direct marketing at First Choice. From ...

NS&I shortlists direct agencies

By Claire Billings, 03 December 07, 12:45

London and the incumbent EHS Brann to pitch for its direct marketing account. ... Investments launched a TV and direct marketing activity to publicise the 50th anniversary of Premium Bonds ...

Financial Services Forum head leaves to EHS Brann

By Staff, 30 November 07, 02:15

months. Scaife, a former head of marketing at Post Office Financial Services, will join EHS Brann ... experience in financial services marketing since co-founding DMB B Financial in 1989. The agency re ... improve their marketing effectiveness by sharing information, experience and expertise through informal networking and events. It requires member to be responsible for, or contribute to, their company s marketing ...