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Kitcatt Nohr takes Direct Agency of the Year award

By Staff, 12 December 07, 01:30

LONDON - Kitcatt Nohr has won Marketing's Direct Agency of the Year award for the second year in a

Salvation Army launches Christmas campaign

By Jennifer Whitehead, 07 December 07, 04:30

and contextual advertising on Blue Lithium, search engine marketing on Google, Yahoo! and MSN Live, and UTarget ...

Financial brands rein in spend over credit fears

By Bill Britt, 04 December 07, 08:45

in financial marketing spend. ... Finance firms spend on traditional marketing relating to lending, across mortgages, credit cards ... -card companies on advertising and direct marketing, excluding search and email, fell by 15m or 28% to 38m ... . There may be a shift to cost-effective forms of digital marketing, said Paul Ryan, head of insight ...

First Choice assigns direct task to WDMP

By Claire Billings, 04 December 07, 08:45

LONDON - First Choice Holidays has appointed WDMP to handle its direct marketing. ... customer relationship marketing strategy for the run-up to Christmas and the new year. The agency will aim to increase bookings during one of the travel industry s most lucrative periods. Direct marketing ... time in our customers mindset, said Jeremy Gidley, head of direct marketing at First Choice. From ...

NS&I shortlists direct agencies

By Claire Billings, 03 December 07, 12:45

London and the incumbent EHS Brann to pitch for its direct marketing account. ... Investments launched a TV and direct marketing activity to publicise the 50th anniversary of Premium Bonds ...

Co-op plots direct push to back merged entity

By Jemima Bokaie, 20 November 07, 08:45

LONDON - The Co-operative Group has outlined a two-year marketing strategy following its merger ... to the UK co-operative movement. Marketing director Patrick Allen, who was head of marketing at United Co ... buying. The group works with direct marketing agencies on a regional basis, including Refinery in Manchester. In 2009, the Co-operative Group will increase its marketing spend to an eight-figure sum ...

Norwich Union completes DM review with WDMP hiring

By Ed Kemp, 16 November 07, 01:00

LONDON - Norwich Union has ended a review of its direct marketing agency arrangements ... business. The Aviva-owned insurance giant called the direct marketing review amid major cost saving measures. Last month, Aviva confirmed that it will cut back its marketing department for its NU and RAC brands by 140 staff by the end of the year and reduce its marketing budget from 180m to around 100m ...

EasyJet to draw up first UK direct agency roster

By Ed Kemp, 13 November 07, 08:45

LONDON - No-frills airline easyJet is creating its first UK direct marketing roster following its ... for most of its below-the-line marketing. It is not known how EHS Brann s appointment will affect this ... and online business into a single agency (Marketing, 7 Nov-ember). It works with Milton Bayer and Stream ...

Diabetes UK in agency hunt

By Ed Kemp, 13 November 07, 08:45

LONDON Diabetes UK is searching for a marketing services agency to handle its customer ... The review follows the arrival of Mike Hales as director of individual relationships and marketing in May. Hales has already seen a number of agencies regarding the work, which will span online, radio, outdoor and press ads. He confirmed that incumbent The Gate had been asked to repitch for the business; a ...

Cereal firm hires Claydon Heeley

By Ed Kemp, 13 November 07, 08:45

marketing account. ... The agency, which was handed the business following a competitive pitch against undisclosed direct and digital agencies, will create both brand-building and direct marketing campaigns. The pitch was managed ... communications including ambient marketing to promote Dorset Cereals range of products: muesli, porridge, Chunky ...