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Toyota GB seeks marketing chief

12 December 07, 12:00

Toyota is seeking a GB marketing director after Mark Hall's promotion to a pan-European marketing ... Hall, who joined Toyota GB in 1989, will take up the post in the new year. He was promoted to GB marketing director in July 2005, having previously overseen marketing communications and vehicle marketing at Toyota. During Hall's tenure as GB marketing director, he was involved in CSR schemes, such as the 'Don ...

Careers: Salary snapshot - Marketing manager salaries

12 December 07, 12:00

The best-paid marketing managers are those working for firms with up to 10 employees. ... Salaries at this level are also likely to reflect the marketing spend of their employer. For example, with a spend of more than £5m they can earn £60,000, while if it is up to £100,000, the typical salary is £48,000. SALARY BY NO OF EMPLOYEES (pounds) No of employees Salary 1 ...

Digital brief: DfT launches digital marketing drive

12 December 07, 12:00

The Department for Transport has launched a digital marketing drive aimed at combating drink

Marketing Mix: Pen Portrait - Tony Spong, head of direct marketing, sales promotion and integration

12 December 07, 12:00

If you trace this script, you'll soon be aware of its massive speed; this writer thinks very quickly.

Andrew Walmsley on digital: Marketing's new age ushers in geeks

12 December 07, 12:00

The geek marketer will inherit the Earth - or at least the marketing department. ... A new breed of marketer is combining a marketing background with a hardcore interest in technology ... digital and marketing. Steve Rubel, who first identified this fresh strain of marketers, writes in his blog that dozens of Fortune 500 firms are hiring geek marketers to take control of the complex, digital ...

Profile: Making the connection - Niall O'Keefe, marketing director, PC World

By Jeremy Lee, 12 December 07, 12:00

the hub of the home. This approach, he believes, differentiates the chain in a rapidly maturing market ... marketing strategy by identifying key product messages and developing a vision for the store. His goal ... in the home, and children and students are a growing market. There are also retired people with high ...

Agency of the Year 2007: Field Marketing Agency of the Year - Cosine

By Amanda Nottage, 12 December 07, 12:00

is extraordinary. But Cosine has done it, excelling in the field marketing category again in 2007. It has been a ... including TV Licensing. It has also built a strong experiential marketing business, with multi ... % increase in market share for Kingsmill. Sainsbury's is Cosine's busiest client. In 2007 the agency worked ...

Careers: Brand manager of the week - Les Turton, Marketing manager, Chevrolet

12 December 07, 12:00

- What would you be if you weren't a brand manager? A personal trainer. - How would you define marketing? The ability to generate the demand for one more sale than the number available. - What advice would you give someone starting their marketing career today? Be flexible and gain all-round experience ...

Agency of the Year 2007: Market Research Agency of the Year - Nunwood

By Gemma Charles, 12 December 07, 12:00

After being pipped to the winning post last year, Nunwood, which was named Market Research Agency ... realigned itself into seven business units: global insight (four divisions), market analytics, knowledge ... reality for its clients. By building up expertise in the areas of customer, marketing, portfolio ...