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Marketing's Adwatch of the Year 2007

By Gail Kemp, 18 December 07, 08:45

. Marketing's Adwatch of the Year underlines the former's success in generating memorable ads, and the impact ... by the Spice Girls for Tesco, Twiggy et al for Marks Spencer, Julie Walters for Asda and Lulu for Morrisons ... , celebrity pulling-power doesn t always work. Two years ago, Asda dumped Sharon Osbourne from its ads after concluding that, despite generating massive awareness, she was simply wrong for its target market ...

AMV BBDO top agency in Marketing's Adwatch of the Year 2007

By Bill Britt, 18 December 07, 08:45

LONDON - Commercials created by AMV BBDO made it into Marketing's weekly Adwatch ranking of ad ... % average recall, closely followed by RKCR/Y R at 51%. Fallon client Asda regularly features in Adwatch ... , Marketing has compiled this ranking of creative and media agencies based on how well their ads performed ... Fallon 36 52% 8= WCRS 36 49% 10 Mother 34 43% Source: Marketing *Average recall ...

Top 10 ads with the highest recall in a single week in 2007

By Bill Britt, 18 December 07, 08:45

LONDON - The commercials that scored the highest recall in a single week in Marketing's Adwatch ... strong contenders for the Marketing s annual irritating ads public opinion poll to be published ... have selected reviewers from the agencies that scored the highest in Marketing s ranking (click here) of agencies whose ads in 2007 received the most mentions in Adwatch. Marketing s Adwatch ...

Vox Pops: ads the public remembers

By Bill Britt, 18 December 07, 08:45

LONDON - Which commercials do people remember from this year? In addition to Marketing's Adwatch ... adverts have stuck in people s memories from the last year. Click here to see Marketing s Adwatch of the year 2007 Click here to see AMV BBDO top agency in Marketing s Adwatch of the Year 2007 Click ...

ASA investigates GHD ad of women praying

By Bill Britt, 12 December 07, 12:15

will be done, which comes from the Lord s Prayer. GHD is marketed by Bradford-based Jemella Ltd and its ...

Engine buys brand consultancy Liquid Communications

By Staff, 12 December 07, 10:45

LONDON - The Engine Group, the privately-owned marketing services group, is acquiring the brand ... , Morgan Motor Co, Scandinavian Airlines (SAS), Danone, Vertu, Whole Foods Market and LVMH. Andy Annett ... and Republic PR, and reinforces the group s drive to build a company that provides integrated marketing ...

Opinion: The Marketing Society Forum - Can Unilever justify running both its Dove and Lynx

12 December 07, 12:00

campaign is rightly tailored to each market. More importantly, it shows tailored messages don't always ...

Tim Seager leaves Scottish & Newcastle UK for France

By Gemma Charles, 11 December 07, 04:11

As part of a management reshuffle, Seager, formerly the S N marketing director, will take on the role of managing director of the French outfit replacing Yves Couette who is leaving the company. Jeremy Blood, currently managing director of S N s pub operating business, Scottish Newcastle Pub ...

Minister draws fire from drinks industry over ads

By Gemma Charles, 11 December 07, 08:45

Over the weekend, Balls announced an inquiry into the commercialisation of children as part of his 10-year Children s Plan. As revealed last week by Marketing on brandrepublic.com, he also cited an Alcohol Concern study, which he said showed a spike in ads between 4pm and 6pm, and revealed plans for a ...

Palmer back at Green & Black's in global position

By Gemma Charles, 11 December 07, 08:45

LONDON - Mark Palmer, the former marketing director of Green & Black's, has been appointed to a ... He will be in charge of driving its global expansion as well as overseeing UK marketing. Palmer ... acquisition by Cadbury in 2005, is now the organic chocolate company s most senior marketer. His return to the firm coincides with the departure of the UK marketing director Carol Welch, who joined from Cadbury ...