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Marketing's Adwatch of the Year 2007

By Gail Kemp, 18 December 07, 08:45

. Marketing's Adwatch of the Year underlines the former's success in generating memorable ads, and the impact ... by the Spice Girls for Tesco, Twiggy et al for Marks Spencer, Julie Walters for Asda and Lulu for Morrisons ... , celebrity pulling-power doesn t always work. Two years ago, Asda dumped Sharon Osbourne from its ads after concluding that, despite generating massive awareness, she was simply wrong for its target market ...

Top 10 ads with the highest recall in a single week in 2007

By Bill Britt, 18 December 07, 08:45

LONDON - The commercials that scored the highest recall in a single week in Marketing's Adwatch ... strong contenders for the Marketing s annual irritating ads public opinion poll to be published ... have selected reviewers from the agencies that scored the highest in Marketing s ranking (click here) of agencies whose ads in 2007 received the most mentions in Adwatch. Marketing s Adwatch ...

Aviva moves UK corporate media task into OMD

By Nicola Clark, 12 December 07, 12:00

Aviva undertook an internal review of its marketing department, which resulted in several board-level roles, including that of RAC marketing director Alastair Pegg, being axed (Marketing, 21 November). It was also revealed that Shaun Meadows, who had been promoted to sales and marketing director in May 2006 ...

Editorial: Stay firm in face of recession

By Lucy Barrett, editor, 12 December 07, 12:00

in adspend this year (Marketing, 5 December). Despite what some forecasters are saying, the next sets ... their marketing budgets to try to make the numbers add up, or increase them to head off a decline in sales ... on the loan market in the wake of the current credit crunch, but this will not be a necessary measure ...

Brand advocacy: Bridging the gap

12 December 07, 12:00

Marketing often gains a reputation for cherishing style over substance. Its detractors accuse ... the brand to others. As such, it seems likely that many brands in Europe have an advocacy gap, and marketers ... to advertising, should be the key focus of marketing and communications departments, something that he admits ...

Bad news for budgets?

By Jane Simms, 11 December 07, 08:45

the current credit crunch will affect the UK advertising market next year. There has been what Alex Hunter ... advertising (Marketing, 5 December). However, the pain will not be restricted to the markets directly affected ... market will grow by 6.7%, up from 5.3% this year, boosted by the Olympics, US elections and the Euro 2008 ...

Financial brands rein in spend over credit fears

By Bill Britt, 05 December 07, 12:00

marketing spend. ... Finance firms' spend on traditional marketing relating to lending, across mortgages, credit cards ... and credit-card companies on advertising and direct marketing, excluding search and email, fell by £15m or 28 ... . 'There may be a shift to cost-effective forms of digital marketing,' said Paul Ryan, head of insight ...