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Biggest brands

19 December 07, 12:00

for Marketing by TNS Worldpanel. The key trend over the past year has been the shift toward healthier food ... -110 17 Source: TNS Worldpanel/Marketing Biggest Brands, 22 August 2007 The 2006 figures differ from ...

Marketing's Adwatch of the Year 2007

By Gail Kemp, 18 December 07, 08:45

. Marketing's Adwatch of the Year underlines the former's success in generating memorable ads, and the impact ... by the Spice Girls for Tesco, Twiggy et al for Marks Spencer, Julie Walters for Asda and Lulu for Morrisons ... , celebrity pulling-power doesn t always work. Two years ago, Asda dumped Sharon Osbourne from its ads after concluding that, despite generating massive awareness, she was simply wrong for its target market ...

Search for presents moves online

By Gareth Jones, 11 December 07, 08:45

LONDON - As a rising number of Christmas shoppers look to the web, Marketing examines the brands ... in the run-up to Christmas, brands have plenty at stake. According to research commissioned by Marketing ... an integrated marketing drive illustrating how much easier it is to use its Christmas Gift Guide than visit ... and offline marketing to drive traffic to their sites, he says. The most successful brands will be those ...

Measuring a brand's image against consumer experience

By Jane Simms, 11 December 07, 08:45

Marketing often gains a reputation for cherishing style over substance. Its detractors accuse ... an advocacy gap, and marketers need to use their brand-building skills to develop plans to stimulate ... that brand advocacy, as opposed to advertising, should be the key focus of marketing and communications ...

Lexus tops list of brands that don't match image

By David Tiltman, 10 December 07, 02:00

published exclusively in Marketing this week. ... better than consumers expect. Full results can be found in this week s issue of Marketing. ...

Cleaning brands eye luxury market

05 December 07, 12:00

ingredients. The report said: 'Though we have seen some of these products on the market already, they have ...

Bentley reviews global strategy

By Claire Billings, 04 December 07, 08:45

in the luxury car market. ... James Pillar, the British marque s director of marketing communications, said he was looking for a lead and strategic agency to take on a brief that will include all below-the-line and event-based marketing. He added that work was under way to determine Bentley s future brand strategy, including its ...

Indian brands expand horizons

By Jane Simms, 04 December 07, 08:45

economy s growth rate of 30% is based largely on sales to its home market, there will not be a stampede. There is still huge potential in that domestic market, making the desire for international dominance less acute ... experiences of offshore call centres based there. If Indian brands want to make headway in the UK market ...

The year's top 10 legal cases for marketers

By Nick Johnson, 27 November 07, 08:45

busy year in marketing law. Nick Johnson, partner and head of advertising and sponsorship at law firm ... marketing agencies handling financial services accounts should expect to have to comply with stringent ... -value fragrances that it claimed smelled similar to L Oreal perfumes. It marketed the products on this basis, using ... that Bellure s marketing materials took unfair advantage of the character and repute of L Oreal s perfume ...

Car marques in customer push

By Ed Kemp, 27 November 07, 08:40

customer retention and acquisition marketing briefs. ... and then adapted for overseas markets, including Japan, South Africa and the US, by local agencies. Earlier ...