Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 48 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5

Measuring a brand's image against consumer experience

By Jane Simms, 11 December 07, 08:45

Marketing often gains a reputation for cherishing style over substance. Its detractors accuse ... an advocacy gap, and marketers need to use their brand-building skills to develop plans to stimulate ... that brand advocacy, as opposed to advertising, should be the key focus of marketing and communications ...

Lexus tops list of brands that don't match image

By David Tiltman, 10 December 07, 02:00

published exclusively in Marketing this week. ... better than consumers expect. Full results can be found in this week s issue of Marketing. ...

Bentley reviews global strategy

By Claire Billings, 04 December 07, 08:45

in the luxury car market. ... James Pillar, the British marque s director of marketing communications, said he was looking for a lead and strategic agency to take on a brief that will include all below-the-line and event-based marketing. He added that work was under way to determine Bentley s future brand strategy, including its ...

Indian brands expand horizons

By Jane Simms, 04 December 07, 08:45

economy s growth rate of 30% is based largely on sales to its home market, there will not be a stampede. There is still huge potential in that domestic market, making the desire for international dominance less acute ... experiences of offshore call centres based there. If Indian brands want to make headway in the UK market ...

The year's top 10 legal cases for marketers

By Nick Johnson, 27 November 07, 08:45

busy year in marketing law. Nick Johnson, partner and head of advertising and sponsorship at law firm ... marketing agencies handling financial services accounts should expect to have to comply with stringent ... -value fragrances that it claimed smelled similar to L Oreal perfumes. It marketed the products on this basis, using ... that Bellure s marketing materials took unfair advantage of the character and repute of L Oreal s perfume ...

Car marques in customer push

By Ed Kemp, 27 November 07, 08:40

customer retention and acquisition marketing briefs. ... and then adapted for overseas markets, including Japan, South Africa and the US, by local agencies. Earlier ...

Mercedes-Benz reworks badge

By Ed Kemp, 13 November 07, 08:45

merged with Benz, was launched in the brand s domestic German market last week. ...

Thoroughly modern mothers

By Jane Bainbridge, 23 October 07, 08:30

LONDON - An exclusive survey for Marketing has shown brands are continuing to miss the target when ... The word mother is emotive and a concept that the marketing industry has all too often sought ... -cleaning products and nappies. However, according to research carried out exclusively for Marketing in conjunction with parenting community website Mumsnet.com and marketing consultancy Pretty Little Head, this audience ...

Ten things I wish I'd known 10 years ago

By Amanda Nottage, 16 October 07, 09:00

LONDON - At last month's Marketing Forum, leading practitioners revealed what they wish they had ... something at the time that came to light only later. At this year s Marketing Forum, former London 2012 marketing chief David Magliano showed he is no stranger to such reflection by detailing the 10 things he ... years ago.) He started with the basics - how many marketers would have known how to build a business ...