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Marketing's Adwatch of the Year 2007

By Gail Kemp, 18 December 07, 08:45

. Marketing's Adwatch of the Year underlines the former's success in generating memorable ads, and the impact ... by the Spice Girls for Tesco, Twiggy et al for Marks Spencer, Julie Walters for Asda and Lulu for Morrisons ... , celebrity pulling-power doesn t always work. Two years ago, Asda dumped Sharon Osbourne from its ads after concluding that, despite generating massive awareness, she was simply wrong for its target market ...

AMV BBDO top agency in Marketing's Adwatch of the Year 2007

By Bill Britt, 18 December 07, 08:45

LONDON - Commercials created by AMV BBDO made it into Marketing's weekly Adwatch ranking of ad ... % average recall, closely followed by RKCR/Y R at 51%. Fallon client Asda regularly features in Adwatch ... , Marketing has compiled this ranking of creative and media agencies based on how well their ads performed ... Fallon 36 52% 8= WCRS 36 49% 10 Mother 34 43% Source: Marketing *Average recall ...

Top 10 ads with the highest recall in a single week in 2007

By Bill Britt, 18 December 07, 08:45

LONDON - The commercials that scored the highest recall in a single week in Marketing's Adwatch ... strong contenders for the Marketing s annual irritating ads public opinion poll to be published ... have selected reviewers from the agencies that scored the highest in Marketing s ranking (click here) of agencies whose ads in 2007 received the most mentions in Adwatch. Marketing s Adwatch ...

Luxury brands in misplaced focus

12 December 07, 12:00

a proxy of wealth created by luxury-goods marketers. Many celebrities are broke.' Trends analyst ...

Search for presents moves online

By Gareth Jones, 11 December 07, 08:45

LONDON - As a rising number of Christmas shoppers look to the web, Marketing examines the brands ... in the run-up to Christmas, brands have plenty at stake. According to research commissioned by Marketing ... an integrated marketing drive illustrating how much easier it is to use its Christmas Gift Guide than visit ... and offline marketing to drive traffic to their sites, he says. The most successful brands will be those ...

Measuring a brand's image against consumer experience

By Jane Simms, 11 December 07, 08:45

Marketing often gains a reputation for cherishing style over substance. Its detractors accuse ... an advocacy gap, and marketers need to use their brand-building skills to develop plans to stimulate ... that brand advocacy, as opposed to advertising, should be the key focus of marketing and communications ...

The year's top 10 legal cases for marketers

By Nick Johnson, 27 November 07, 08:45

busy year in marketing law. Nick Johnson, partner and head of advertising and sponsorship at law firm ... marketing agencies handling financial services accounts should expect to have to comply with stringent ... -value fragrances that it claimed smelled similar to L Oreal perfumes. It marketed the products on this basis, using ... that Bellure s marketing materials took unfair advantage of the character and repute of L Oreal s perfume ...

First promotion for RAF clothing line

By Staff, 21 November 07, 09:45

later this month its first major marketing campaign.

Power 100: Next Generation 2007

By David Tiltman, 20 November 07, 08:45

LONDON - The 10 young marketers singled out by Marketing magazine as the industry's ones to watch ... barely raised an eyebrow in marketing circles. Now 'programme brands' are big business, and promoting them a major marketing job in its own right. This month E4 scooped a Gold at the IPA Effectiveness ... . The architect of that campaign, who has since moved to the BBC, was Lindsay Nuttall, one of 10 young marketers ...

Digital UK chief quits for global role at Nike brand

By Nicola Clark, 20 November 07, 08:45

for Ennals, who was previously a senior vice-president of worldwide marketing at Reebok and has kept a home in New York. At Cole Hann, his remit will cover marketing, product development and design. Ennals ... and external candidates. Ennals has previously held senior marketing roles at Lloyds TSB, British Airways ...