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Biggest brands

19 December 07, 12:00

for Marketing by TNS Worldpanel. The key trend over the past year has been the shift toward healthier food ... -110 17 Source: TNS Worldpanel/Marketing Biggest Brands, 22 August 2007 The 2006 figures differ from ...

Marketing's Adwatch of the Year 2007

By Gail Kemp, 18 December 07, 08:45

. Marketing's Adwatch of the Year underlines the former's success in generating memorable ads, and the impact ... by the Spice Girls for Tesco, Twiggy et al for Marks Spencer, Julie Walters for Asda and Lulu for Morrisons ... , celebrity pulling-power doesn t always work. Two years ago, Asda dumped Sharon Osbourne from its ads after concluding that, despite generating massive awareness, she was simply wrong for its target market ...

AMV BBDO top agency in Marketing's Adwatch of the Year 2007

By Bill Britt, 18 December 07, 08:45

LONDON - Commercials created by AMV BBDO made it into Marketing's weekly Adwatch ranking of ad ... % average recall, closely followed by RKCR/Y R at 51%. Fallon client Asda regularly features in Adwatch ... , Marketing has compiled this ranking of creative and media agencies based on how well their ads performed ... Fallon 36 52% 8= WCRS 36 49% 10 Mother 34 43% Source: Marketing *Average recall ...

Top 10 ads with the highest recall in a single week in 2007

By Bill Britt, 18 December 07, 08:45

LONDON - The commercials that scored the highest recall in a single week in Marketing's Adwatch ... strong contenders for the Marketing s annual irritating ads public opinion poll to be published ... have selected reviewers from the agencies that scored the highest in Marketing s ranking (click here) of agencies whose ads in 2007 received the most mentions in Adwatch. Marketing s Adwatch ...

Vox Pops: ads the public remembers

By Bill Britt, 18 December 07, 08:45

LONDON - Which commercials do people remember from this year? In addition to Marketing's Adwatch ... adverts have stuck in people s memories from the last year. Click here to see Marketing s Adwatch of the year 2007 Click here to see AMV BBDO top agency in Marketing s Adwatch of the Year 2007 Click ...

Engine buys brand consultancy Liquid Communications

By Staff, 12 December 07, 10:45

LONDON - The Engine Group, the privately-owned marketing services group, is acquiring the brand ... , Morgan Motor Co, Scandinavian Airlines (SAS), Danone, Vertu, Whole Foods Market and LVMH. Andy Annett ... and Republic PR, and reinforces the group s drive to build a company that provides integrated marketing ...

Palmer back at Green & Black's in global position

By Gemma Charles, 12 December 07, 12:00

Mark Palmer, the former marketing director of Green & Black's, has been appointed to a newly ... He will be in charge of driving its global expansion as well as overseeing UK marketing. Palmer ... acquisition by Cadbury in 2005, is now the organic chocolate company's most senior marketer. His return to the firm coincides with the departure of the UK marketing director Carol Welch, who joined from Cadbury ...

Direct: Milk body calls pitch for organic activity

By Ed Kemp, 12 December 07, 12:00

The Milk Development Council (MDC) is searching for a marketing agency to promote the benefits ... and industry, has approached a number of direct marketing agencies regarding the brief. It is understood ... and milk facts. The Milk Development Council did not respond to enquiries from Marketing. ...

Branding: Isklar picks Blue Marlin for design

12 December 07, 12:00

that the market will face a backlash as consumers return to tap water. ...

Flora's race exit branded 'bizarre'

By Gemma Charles, 12 December 07, 12:00

on rumours it had been outbid. Paul Nevett, the company s marketing director, foods, praised the results ... message. One marketing industry insider, who has worked on the Flora brand, said: In terms ... that the restructure of Unilever s marketing department could be the cause of the change of strategy. Richard Tolley ...