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Electoral Roll opt-out hits 40%

By Staff, 19 December 07, 11:30

LONDON - The challenge facing the direct marketing industry has increased as the percentage

Top 10 marketing moments: From Plan A to poking - 2007 in review

By Jane Simms, 19 December 07, 12:00

far, marketers seem more content 'poking' each other via the site than using it commercially ... became prime minister. The Brown team delivered a marketing campaign that depended on a comparison ... - not least Saga marketing director Tim Bull, who pocketed a cool £50m. The spoils were less sweet for Kerry ...

Revenue and children's departments award ethnic brief

By Gemma Charles, 17 December 07, 12:45

) have appointed specialist agency Media Reach Advertising to handle a marketing brief aimed at targeting

ASA investigates GHD ad of women praying

By Bill Britt, 12 December 07, 12:15

will be done, which comes from the Lord s Prayer. GHD is marketed by Bradford-based Jemella Ltd and its ...

Digital: Environment Agency plans digital roster

By Claire Billings, 12 December 07, 12:00

design, strategy and marketing activity. ... is divided into three areas: design, usability and accessibility, and digital marketing. The first covers ... , the digital marketing part of the brief includes online advertising, SMS and email marketing. A spokesman ...

Minister draws fire from drinks industry over ads

By Gemma Charles, 12 December 07, 12:00

Over the weekend, Balls announced an inquiry into the commercialisation of children as part of his 10-year Children's Plan. As revealed last week by Marketing on brandrepublic.com, he also cited an Alcohol Concern study, which he said showed a spike in ads between 4pm and 6pm, and revealed plans for a ...

Ex Woolworths marketer heads British Retail Consortium

By Jemima Bokaie, 11 December 07, 12:30

. The former Woolworths marketing director will succeed Kevin Hawkins in the role. ... -Jones brought in Asda non-food director Tony Page as board-level sales and marketing director. Woolworths has since scrapped the role of marketing director and handed overall responsibility for marketing to Tony ... Robertson, who left Woolworths in March after three years in the position (Marketing 14 March ...

AMV scoops Creative Agency of the Year award

By David Tiltman, 11 December 07, 08:45

LONDON - Abbott Mead Vickers BBDO has been named Marketing's Creative Agency of the Year after ... time was awarded by a panel of independent experts. For every Agency of the Year category, Marketing ... , innovation, effectiveness and social responsibility. It is the first time AMV has scooped Marketing ... losing a single existing client. Kitcatt Nohr Alexander Shaw won the award for direct marketing ...

Minister draws fire from drinks industry over ads

By Gemma Charles, 11 December 07, 08:45

Over the weekend, Balls announced an inquiry into the commercialisation of children as part of his 10-year Children s Plan. As revealed last week by Marketing on brandrepublic.com, he also cited an Alcohol Concern study, which he said showed a spike in ads between 4pm and 6pm, and revealed plans for a ...