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Marketing League Table: Customer publishing leagues

19 December 07, 12:00

the market for the first time, publishing agencies have been building on the success of recent years ... . Chief executive Jason Frost. 95% consumer, 5% B2B. Clients include Asda, Hewlett ... , Chartered Institute of Marketing. Member APA. www.redactive.co.uk 7 Haymarket Network Founded ... % consumer. Clients include Akzo Nobel, Brintons. Member APA. www.real-london.com Source: Marketing ...

Top 10 marketing moments: From Plan A to poking - 2007 in review

By Jane Simms, 19 December 07, 12:00

far, marketers seem more content 'poking' each other via the site than using it commercially ... became prime minister. The Brown team delivered a marketing campaign that depended on a comparison ... - not least Saga marketing director Tim Bull, who pocketed a cool £50m. The spoils were less sweet for Kerry ...

News Group Newspapers hires Glue for digital task

By Gareth Jones, 12 December 07, 11:50

The Rupert Murdoch-owned publisher will work with Glue on all aspects of digital marketing for the tabloid newspapers, including online advertising, viral campaigns and other bespoke web projects. Glue ... Hughes at head of digital marketing at NGN, with responsibility for spearheading the expansion of The Sun ...

Media Analysis: Top 10 media brands of 2007

By Nicola Clark, 12 December 07, 12:00

Marketing identifies the year's best performers, united by their innovative content and strategies. ... of marketing director David Pemsel, ITV2 has developed a distinctive brand proposition and identity targeting ... before it even hit the shelves, it has carved out a genuine niche in the market - building up a loyal ... an average of 250,000 registrations a day in 2007. Ambitious marketers and new business directors have turned ...

Liverpool FC set for web revamp

12 December 07, 12:00

Liverpool Football Club intends to step up its digital marketing in 2008 with a new-look website

Flora's race exit branded 'bizarre'

By Gemma Charles, 12 December 07, 12:00

on rumours it had been outbid. Paul Nevett, the company s marketing director, foods, praised the results ... message. One marketing industry insider, who has worked on the Flora brand, said: In terms ... that the restructure of Unilever s marketing department could be the cause of the change of strategy. Richard Tolley ...

Digital UK hunts direct agency for projects

By Claire Billings, 12 December 07, 12:00

division in the US (Marketing, 21 November). Digital UK hopes to hire a successor before his departure ...

AMV scoops Creative Agency of the Year award

By David Tiltman, 11 December 07, 08:45

LONDON - Abbott Mead Vickers BBDO has been named Marketing's Creative Agency of the Year after ... time was awarded by a panel of independent experts. For every Agency of the Year category, Marketing ... , innovation, effectiveness and social responsibility. It is the first time AMV has scooped Marketing ... losing a single existing client. Kitcatt Nohr Alexander Shaw won the award for direct marketing ...

Search for presents moves online

By Gareth Jones, 11 December 07, 08:45

LONDON - As a rising number of Christmas shoppers look to the web, Marketing examines the brands ... in the run-up to Christmas, brands have plenty at stake. According to research commissioned by Marketing ... an integrated marketing drive illustrating how much easier it is to use its Christmas Gift Guide than visit ... and offline marketing to drive traffic to their sites, he says. The most successful brands will be those ...

Apple to rethink £3.7m outdoor arrangements

By Nicola Clark, 11 December 07, 08:45

The review, which is believed to be procurement led, is part of a broader rethink of marketing at the computer and consumer electronics manufacturer, which has refocused its UK marketing strategy ... advertising campaigns by Apple, which has traditionally concentrated its marketing activity on key urban ...