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Top 10 marketing moments: From Plan A to poking - 2007 in review

By Jane Simms, 19 December 07, 12:00

far, marketers seem more content 'poking' each other via the site than using it commercially ... became prime minister. The Brown team delivered a marketing campaign that depended on a comparison ... - not least Saga marketing director Tim Bull, who pocketed a cool £50m. The spoils were less sweet for Kerry ...

Marketing's Adwatch of the Year 2007

By Gail Kemp, 18 December 07, 08:45

. Marketing's Adwatch of the Year underlines the former's success in generating memorable ads, and the impact ... by the Spice Girls for Tesco, Twiggy et al for Marks Spencer, Julie Walters for Asda and Lulu for Morrisons ... , celebrity pulling-power doesn t always work. Two years ago, Asda dumped Sharon Osbourne from its ads after concluding that, despite generating massive awareness, she was simply wrong for its target market ...

AMV BBDO top agency in Marketing's Adwatch of the Year 2007

By Bill Britt, 18 December 07, 08:45

LONDON - Commercials created by AMV BBDO made it into Marketing's weekly Adwatch ranking of ad ... % average recall, closely followed by RKCR/Y R at 51%. Fallon client Asda regularly features in Adwatch ... , Marketing has compiled this ranking of creative and media agencies based on how well their ads performed ... Fallon 36 52% 8= WCRS 36 49% 10 Mother 34 43% Source: Marketing *Average recall ...

Waitrose rehires MCBD to ad account

By Staff, 13 December 07, 01:30

of the retailer s senior management, including the departure of marketing director Christian Cull to BSkyB ... by buying director Richard Hodson Waitrose has 186 stores in the UK and a 4% market share. In the six ...

Agency of the Year 2007: Creative Agency of the Year - Best of the rest

12 December 07, 12:00

Asda, Velvet toilet tissue, Sony and Orange. ... sales figures in the UK in September, and Honda's market share has risen by 16% year on year. After ... relationship with direct marketing agency EHS Brann was singled out for a special mention because ...

Profile: Making the connection - Niall O'Keefe, marketing director, PC World

By Jeremy Lee, 12 December 07, 12:00

the hub of the home. This approach, he believes, differentiates the chain in a rapidly maturing market ... marketing strategy by identifying key product messages and developing a vision for the store. His goal ... in the home, and children and students are a growing market. There are also retired people with high ...

Currys appoints Play to viral task

12 December 07, 12:00

Currys is making its first foray into viral marketing with the launch of a digital campaign ... . The retailer is keen to use virals to differentiate itself. Currys plans to expand its digital marketing team ...

Pets at Home assigns advertising and media work

By Jemima Bokaie, 12 December 07, 12:00

a 24-hour vet call-out service. In October, Pets at Home handed the role of marketing director to Gillian Buttree, former marketing and business development director at Experian. Last month Pets at Home ...

Ex Woolworths marketer heads British Retail Consortium

By Jemima Bokaie, 11 December 07, 12:30

. The former Woolworths marketing director will succeed Kevin Hawkins in the role. ... -Jones brought in Asda non-food director Tony Page as board-level sales and marketing director. Woolworths has since scrapped the role of marketing director and handed overall responsibility for marketing to Tony ... Robertson, who left Woolworths in March after three years in the position (Marketing 14 March ...