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Npower in green schools scheme

14 November 07, 12:00

. Npower recently launched an affiliate campaign with the National Trust to promote green energy (Marketing ...

E.ON calls time on PowerGen

24 October 07, 12:00

E.ON has been phasing out the brand by stealth - in June it launched a TV, press and outdoor campaign, introducing a red logo that is in keeping with E.ON's corporate identity (Marketing, 27 June). Separately, this week the utilities giant launched an integrated campaign to drive awareness of its green ...

British Gas assigns green magazine job

By Nicola Clark, 17 October 07, 12:00

LONDON - British Gas is increasing its focus on green marketing and has appointed customer ... -for advertising. Gail Parker Renwick, senior marketing manager at British Gas, said the Way to Save programme ... -saving ideas (Marketing, 3 October). The magazine is the latest initiative by British Gas intended ...

British Gas CO2 work fails to cut through

By Nicola Clark, 03 October 07, 12:00

' of green marketing makes it difficult to make good choices. 'The key challenge for us is not building our ... and reducing the impact of climate change. Moreover, from 1 June, every home put on the market in England ...

News Analysis: E.ON scraps its point of difference

26 September 07, 12:00

, the energy market is awash with green products that consumers need help distinguishing between ... ' efforts. 'We've been very clear in the way that we have marketed this product and distinctive in the way we presented it to customers,' he argues. Similarly, Kevin Peake, Npower's marketing director ...

E.ON scraps its point of difference

By Ed Kemp, 25 September 07, 08:30

, the energy market is awash with green products that consumers need help distinguishing between ... . We ve been very clear in the way that we have marketed this product and distinctive in the way we presented it to customers, he argues. Similarly, Kevin Peake, Npower s marketing director, believes his ...