Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 163 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

Center Parcs targets families in Christmas push

By Joe Thomas, 20 December 07, 11:15

Day. The promotional drive includes a comprehensive direct marketing campaign, including a 30 second DRTV ad, and Center Parcs largest ever online marketing initiative. The short break holiday company ...

Digital brief: DfT launches digital marketing drive

12 December 07, 12:00

The Department for Transport has launched a digital marketing drive aimed at combating drink

IHG swoops for British Gas chief

12 December 07, 12:00

& Ireland as part of a revamp of its EMEA marketing operation. ... advertising and marketing services. The restructure, overseen by William Morris, IHG's senior vice-president of sales and marketing, EMEA, takes effect from 1 January 2008. Vice-president roles have been created for each marketing function and each of IHG's four EMEA divisions (Marketing, 31 October ...

News brief: Eurostar appoints OMG Network

12 December 07, 12:00

Eurostar has appointed OMG Network to run its affiliate marketing in the UK and France, and to set

TfL to offer Oyster users free iTunes songs

By Ed Kemp, 12 December 07, 12:00

Travellers who use Oyster's online auto top-up facility will be given the opportunity to download five free songs from the iTunes Store, which now offers about 5m tracks. The partnership will be supported by online and offline marketing communications created by Chemistry. The work will include press ...

Measuring a brand's image against consumer experience

By Jane Simms, 11 December 07, 08:45

Marketing often gains a reputation for cherishing style over substance. Its detractors accuse ... an advocacy gap, and marketers need to use their brand-building skills to develop plans to stimulate ... that brand advocacy, as opposed to advertising, should be the key focus of marketing and communications ...

Direct brief: Qantas Holidays names agency

05 December 07, 12:00

Qantas Holidays has appointed Cocktail Marketing as its partnership marketing agency

Direct: First Choice assigns direct task to WDMP

By Claire Billings, 05 December 07, 12:00

First Choice Holidays has appointed WDMP to handle its direct marketing. ... customer relationship marketing strategy for the run-up to Christmas and the new year. The agency will aim to increase bookings during one of the travel industry's most lucrative periods. Direct marketing ... time in our customers' mindset,' said Jeremy Gidley, head of direct marketing at First Choice. 'From ...

Lastminute aims to widen appeal

05 December 07, 12:00

The online travel firm is launching a campaign next month to encourage customers to book their summer holidays early. The work will be aimed at the grey market and affluent families as well as its ... , such as trips to Lapland, which it will promote in future marketing. ...

Travel chiefs back the high street

By Jemima Bokaie, 05 December 07, 12:00

complemented the online market. 'There is still money in the high street,' said Fontenla-Novoa. 'Thomas Cook ... valuable segment of the travel market despite no growth in recent years. The latter revealed that package ... of the long-haul market. However, Long warned that traditional operators would have to adapt the package model ...