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Asda hires ABA to promote Flying Start ISA

By by Staff, 31 January 07, 12:00

LONDON - Asda has hired Ashley Bolser Agency to handle the launch of its Flying Start ISA product. ... The ISA, operated by Asda s financial partner Engage Mutual Funds, is aimed at parents who want ... further promotional campaigns for Asda throughout the year. Earlier this month, the retailer hired The Search Works to provide it with search engine marketing consultancy. If you have an opinion ...

Barbie hands loyalty activity to Dialogue

By by Ed Kemp, 31 January 07, 12:00

LONDON - Mattel has hired Dialogue to create and manage a loyalty marketing scheme for its Barbie ... in partnership with Est e Lauder brand MAC (Marketing, 8 November). The line will appear in stores this spring ...

Microsoft promotes MSN UK chief to top Xbox role

By by Ed Kemp, 31 January 07, 12:00

LONDON - Microsoft has promoted Adrian Simons to Xbox marketing director. He replaces Ryan Mugford ... Simons was previously head of UK marketing at MSN and is a former director of advertising for Microsoft EMEA. Following his promotion, Simons will report directly to Xbox European group product marketing director Richard Teversham. Mugford, a former Xbox marketing director for Canada, left ...

Unilever in global digital shop hunt

By by Staff, 31 January 07, 12:00

following a competitive pitch (Marketing, 29 November). ...

This week: Marketing news from the national press

31 January 07, 12:00

Asda wants to take 5% of the £1.9bn online electricals market over the next four years ... budget for five years, on marketing its gum brands to defend itself against Cadbury Schweppes' assault on the market. - Financial Times Marks & Spencer retail director Anthony Thompson, a key ally of M&S' chief ...

Marketer's diary

31 January 07, 12:00

31 January Launch of biennial Comic Relief campaign, which includes Red Nose Day in March.

Marketing Mix: Name that brand

31 January 07, 12:00

This baked-goods brand, owned by RHM, was introduced to supermarkets in London and the South in 1967.

Marketing Report: Customer publishing - The vital statistics

31 January 07, 12:00

The value of any marketing discipline can be shown in the analysis of which brands use it and how. ... Below you will find all the statistical information you will need to consider the customer publishing route, including the market's value, breakdowns of the types of client who use the titles, the top specialist agencies that produce them, average circulation and how much time consumers spend reading them ...

Marketing Report: Customer publishing - The first timers

31 January 07, 12:00

in their droves, boosting an already flourishing market, writes Robert Gray. ... by 50 clients new to the market, as the number of titles launched exceeded the total in 2005 ... consultancy service for marketers considering launching a customer magazine, is quick to point out that paper ... all its marketing spend into a customer magazine shows it sees great benefits in having a good ...