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3UK to launch £15m repositioning campaign

By Gareth Jones, 28 September 07, 01:30

to encourage consumers to take a new look at 3 and our improved services, said John Penberthy-Smith, marketing ... the company s marketing department and overseen a number of new appointments including Stephen Ford from 3 ...

ITV confirms Rupert Howell appointment

By Jeremy Lee, 26 September 07, 01:00

LONDON - ITV has named Rupert Howell as managing director of its sales and marketing function ... Advertising veteran Howell, 50, will take the job title managing director, ITV Brand and Commercial and will report to chief operating officer John Cresswell. Howell said: I have long been fascinated by the media world in general and ITV in particular. Last September Marketing revealed ...

Norwich Union slashes marketing budget

By Ed Kemp, 26 September 07, 12:00

LONDON - Aviva-owned insurance brand Norwich Union will cut its 2008 marketing spend ... that the marketing budget would be 100m for the 2008 fiscal year. The company confirmed that 140 staff will be let ... marketing services agencies (Marketing 7 August). The insurance brand has told existing agencies to cut fees ... and Healthcare. In a statement NU said: Following a review of our marketing plans for 2008, we ...

Marketer's diary

26 September 07, 12:00

Library. A Campaign and Marketing conference in partnership with Eurostar looking at the impact of green issues on conventional business and marketing. 4-10 Oct Magners Paramount Comedy Festival, various ...

Editorial: Clear view of marketing?

By Craig Smith, editor, 26 September 07, 12:00

a lot about snow, English strangers about the rain, and marketers about marketing. Marketers have many, many words to draw upon to refer to marketing, but they are all recognised as being part of 'marketing' in its general sense, rather than each meaning 'marketing'. The grouping of words in an ordered ...

Marketing Mix: Name that brand

26 September 07, 12:00

This frozen-food brand was launched in 1929 by General Foods.

Marketing Mix: Pen Portrait - Andrew Duffy is general manager of marketing at bmi

26 September 07, 12:00

This writer's somewhat illegible signature is very much a business signature, designed to authorise rather than personalise a document.

Careers: Salary snapshot - Marketing professionals

26 September 07, 12:00

In general, marketers feel their promotion prospects have worsened since 2005. ... Overall, 16% of marketers are seeking to move job, though the proportion of women (19%) doing so is higher than men (13%). Between 2005 and 2006, the percentage of marketers stating their promotion ... % to 34% over the same period. There was a 7% increase, to 20%, in the proportion of marketers who felt ...

Marketing Report: Design - The vital statistics

26 September 07, 12:00

it will grow on the nation as 2012 draws nearer. - Source: Marketing Agency of the Year 2006 THE ONE ... 6.86 Source: Marketing Design Leagues 2007 DESIGN AGENCY BUSINESS BY SECTOR Sector ... 4.99 Source: Marketing Design Leagues 2007 TOP FIVE SMALL DESIGN AGENCIES BY GROWTH ...

Marketing Report: Design - Shopping with frills

By Scott Billings, 26 September 07, 12:00

significant movement in the retail hierarchy is the budget sector's push against the mid-market. As Primark ... they are compelling mid-market players to 'seriously consider' how they differentiate themselves. She says one ... and mid-market jostling is also having an effect on the premium end of the high street. As more retailers ...