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Mighty Boosh star lends voice to £30m More Th>N campaign

By Alex Brownsell, 24 December 08, 11:15

as it looks to overhaul its brand and ditch its traditional mascot-led marketing. ... - and below-the-line media later in the year, will run throughout 2009. Marketing director Pete Markey said that, with major brand campaigns expected from many of More Th n's competitors, the marketing needed a ...

Aviva enlists Ringo Starr and Alice Cooper for Norwich Union name change campaign

By Staff, 22 December 08, 10:15

than 20 markets across Europe, North America and Asia Pacific and the change of name in the UK marks ... . Amanda Mackenzie, chief marketing officer at Aviva says: We are very proud that Norwich Union started ...

Sony breaks animated Christmas TV campaign

By Fiona Ramsay, 24 November 08, 01:05

LONDON - Sony is launching a UK marketing campaign to promote its Sony Centre retail chain ... with shopping on the high street. Matt Coombe, general manager of Marketing at Sony, said: 'The ads revolve ...

John Lewis reviews advertising account

By Miranda Fitzgerald, 17 November 08, 05:35

of the Beatles classic, 'From Me to You'. The retailer's media agency Manning Gottileb OMD and direct marketing ...

Barclaycard highlights 'convenience' message

By Alex Brownsell, 21 October 08, 08:30

, Barclaycard.co.uk. Barclaycard chief marketing officer Gary Twelvetree said the 'Waterslides' creative would ...

Marketing video: Will London embrace the Olympics?

By Joe Thomas, 17 October 08, 11:00

It has been nearly two months since the London 2012 handover in Beijing, and amid uncertain economic times, Marketing asked industry experts at the event: Does the capital still have the enthusiasm to host the Olympic Games? ...

Video: Ford tries to pull women with new Fiesta ad

By Alex Brownsell, 19 September 08, 12:46

exlusively on the female market the right strategy? Read 'Men take a back seat' in next week's Marketing . ...

Consumer in the street: buying green in the credit crunch

By Bill Britt, 27 August 08, 08:30

LONDON - With rising commodity and fuel costs driving up prices, Marketing asks consumers ... Video produced for Marketing by Vox Pops International , which is a pioneer in the use of video in research to bring consumer views to life. ...

Marketing's Power 100: What they said

By Staff, 07 July 08, 03:15

LONDON - McDonald's chief marketing officer Jill McDonald, Diageo marketing director Philip Almond ... To find out why they and other of the industry's most powerful marketers had such a successful year, watch the video. The Power 100 list. ...