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Diageo continues Film4 sponsorship

By Gemma Charles, 23 December 08, 12:55

, More4 and the 11pm showing on Film4. Ali Wilkes, Great Britain spirits category marketing manager ...

UKTV Documentary sets launch date for Eden rebrand

By Fiona Ramsay, 22 December 08, 02:50

is the first new factual rebrand, to be followed by Blighty and Yesterday. UKTV will begin marketing Eden ...

Digital Cinema Media replaces branding iron idents

By Nicola Clark, 22 December 08, 12:00

created by Red Custard Music. Fleur Castell, marketing controller at DCM, said the new idents will be a ...

Kellogg awards European media account to Carat

By Gemma Charles, 19 December 08, 03:30

The cereal giant has made the move as part of a plan to exploit softening media markets across ... president marketing innovation, Kellogg Europe. The appointment of Carat will be phased in over the coming months to accommodate smooth transitions. Markets included are the United Kingdom, Republic ...

ABTA travel agency body launches first digital campaign

By Alex Brownsell, 19 December 08, 02:43

marketing campaign, promoting the benefits of package holidays, broke in October in the wake high ...

Paramount promotes Watchmen film in social gaming community PlayStation Home

By Fiona Ramsay, 19 December 08, 11:25

Paramount is marketing its film Watchmen, which is due for UK release on 6 March, within Home. PlayStation Home residents will be able to view video content and the film trailer in the Home Theatre. A selection of virtual Watchmen merchandise such as T-shirts, Doomsday clocks and character statues, will also ...

Marketing's Customer Publishing League Table 2008

By Staff, 10 December 08, 12:00

With growth of £234m in two years, the industry is in rude health, as brands release the opportunity to talk directly to consumers in a compelling editorial environment across various media.

Ford Ka targets youth audience as they 'have fewer credit problems'

By Joe Thomas, 09 December 08, 08:30

Ford is putting mobile marketing at the heart of a campaign designed to attract young drivers ... The marque has launched its first 3D interactive mobile phone campaign for the Find It' campaign, created by Wunderman, which aims to create aspiration around the brand before its official launch in January 2009. According to the company It's the first ever campaign in mobile marketing ...

Raymond Snoddy on Media: C4 ad trial is bang on target

By Raymond Snoddy, 09 December 08, 08:30

, perhaps? In fact, their project with Channel 4 deserves a little wider attention in the marketing ... in the UK. Barry Llewellyn, PacketVision's marketing chief, believes that in some countries, at least, IPTV ... of the market, at least, is heading in that direction and Sky is simply recognising that fact. Just a little ...