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Sweaty Betty awards affiliate marketing account to LinkShare

By Fiona Ramsay, 29 December 08, 10:30

and drive online traffic with a new affiliate marketing programme. ... The appointment marks the first affiliate campaign by Sweaty Betty, which will use LinkShare's network to promote web offers and introduce new collections, as well as strengthening relationships with existing customers. Nicola Huet, head of direct sales at Sweaty Betty, said affiliate marketing would ...

ActionAid pressures Tesco on developing world wages with viral spoof

By Miranda Fitzgerald, 23 December 08, 09:47

The viral , developed by digital marketing agency Nonsense, is part of the development charity's Small change, big difference' campaign. It claims that for every 1.50 shoppers spend on South African apples at Tesco, just 8p goes to the farm workers that supply them. ActionAid said that if Tesco paid ...

ABTA travel agency body launches first digital campaign

By Alex Brownsell, 19 December 08, 02:43

marketing campaign, promoting the benefits of package holidays, broke in October in the wake high ...

Visit London awards SEO account to Steak

By Fiona Ramsay, 19 December 08, 11:00

As part of Visit London's wider brief to market the capital to leisure and business visitors, Steak has been tasked with optimising off-site activity to drive traffic to the www.visitlondon.com website. Keywords will be mapped to Visit London's website ensuring that the most relevant landing pages ...

Paramount promotes Watchmen film in social gaming community PlayStation Home

By Fiona Ramsay, 19 December 08, 11:25

Paramount is marketing its film Watchmen, which is due for UK release on 6 March, within Home. PlayStation Home residents will be able to view video content and the film trailer in the Home Theatre. A selection of virtual Watchmen merchandise such as T-shirts, Doomsday clocks and character statues, will also ...

Moneysupermarket.com appoints easyJet's David Osborne marketing director

By Fiona Ramsay, 19 December 08, 10:20

marketing director. He will take up the role in March 2009. ... Currently regional general manager UK at easyJet, Osbourne has previously been marketing director ... and e-business of Orange and head of brand marketing at Amazon.co.uk. He has also held various senior marketing roles in drinks companies, including Diageo. Meanwhile, Simon Nixon, founder and chief executive ...

Travel comparison site scales back due to recession

By Alex Brownsell, 19 December 08, 08:45

, development plans and marketing budgets for the site are to be scaled down. ... Founder and managing director Ray Mason, head of customer experience Mike Ramsden and marketing manager Vicky Smith are all expected to leave the website early next year. In a statement, Mason said: The timing of the downturn in the economy and the travel sector in particular could perhaps have been better ...

Currys tests new logo and store design

By Miranda Fitzgerald, 19 December 08, 08:45

The electrical retailer, which is part of DSG International, wants to distance itself from the discount market and position itself as an electrical specialist at good value'. Simon Parkes, Dalziel Pow's graphics team leader, said: Currys faces the challenge of Best Buys launching next year ...

Motorola launches £1,400 mobile phone despite credit crunch

By Fiona Ramsay, 18 December 08, 10:00

president of marketing, EMEA, said the campaign was targeting an upmarket audience through online marketing ... downturn would effect sales of such an expensive handset. 'Next year the luxury watch market is expected to be up 9%, and luxury fashion and perfumes up 1%, which is three times the size of the market ten years ...