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Kellogg awards European media account to Carat
The cereal giant has made the move as part of a plan to exploit softening media markets across ... president marketing innovation, Kellogg Europe. The appointment of Carat will be phased in over the coming months to accommodate smooth transitions. Markets included are the United Kingdom, Republic ...
COI hands consumer rights task to Billington Cartmell
Billington Cartmell to provide BERR with Partnership Marketing services communicating information about ... The agency's appointment, which takes effect immediately, is the result of a pitch handled by the COI. Billington Cartmell will now develop partner marketing activities, through a multi-channel campaign which will inform and educate consumers of their legal rights. ...
Labour Party calls off direct marketing review
LONDON - The Labour Party is understood to have called off the pitch for its direct marketing
Marketing's Sponsorship Agency League Tables 2008
It has been a big year for sponsorship, with the Olympics leading a host of major sporting events, and music events continuing to grow in popularity. Despite concerns about an economic slowdown, the s...
Marketing's Digital Agencies League Table 2008
As marketers feel the squeeze, digital agencies are bullish about their prospects, with advertising
Twinings mounts direct campaign for holidays
LONDON - Twinings is launching a two-pronged Christmas direct marketing push to drive sales
St Dunstan's mounts direct mail campaign to help ex-Service people
LONDON - St Dunstan's is launching a direct marketing campaign to highlight the charity, which
Philips uses direct media to aim sex toy at mature consumers
However, the Dutch electronics giant hopes a festive direct and digital marketing campaign aimed at more 'experienced lovers' will make its first foray into the adult toys market a Christmas number one ... chocolate heart from Hotel Chocolat. The strap line 'Explore together' will be used across the marketing ...
Europcar awards media account to Mediavest
Next year the Europcar re-launch campaign will highlight the benefits of car rental during a recession. Marketing director Catriona Lougher said, 'With the increasing cost of car ownership, focus ... ,000 vehicles from more than 250 locations and the largest market share. Mediavest has also been charged ...
Baby charity Bliss appoints direct agency
dedicated direct marketing agency.
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