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Marketing's Field Marketing Agencies League Table 2008

By Staff, 12 December 08, 05:45

The traditional roles of field marketing agencies - product sampling and data-based merchandising

Marketing's Market Research Agencies League Table 2008

By Staff, 12 December 08, 05:30

Rather than suppliers of raw data, research agencies want to become long-term strategic advisors to brands. But, at the same time, they are under increasing pressure to supply insight that can be inst...

Marketing's Digital Agencies League Table 2008

By Staff, 12 December 08, 12:00

As marketers feel the squeeze, digital agencies are bullish about their prospects, with advertising

Biggest brands: Top 100 advertisers 2008

By Amanda Nottage, 11 December 08, 09:53

P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing ... spent 54.8m, up 66.2%, to fight for a higher portion of market share. For an abridged version ... by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...

Marketing's Customer Publishing League Table 2008

By Staff, 10 December 08, 12:00

With growth of £234m in two years, the industry is in rude health, as brands release the opportunity to talk directly to consumers in a compelling editorial environment across various media.

Biggest brands: Top 100 Direct Mail Advertisers 2008

08 December 08, 05:50

The combination of an economic downturn, cheaper direct marketing channels and pressure from

Marketing Digital Leagues 2008

By Becky Charles, 20 October 08, 06:22

Despite a difficult climate, digital marketing continues to record impressive growth as other media ... , marketers are feeling the squeeze. Digital agencies, however, are bullish about their prospects. Despite the tough conditions, digital remains a strong growth area, and is propping up the media market. Internet ... 's emergence as a vital channel for branding campaigns. Marketers are more comfortable with digital media ...

Biggest brands: Top 10 brands by product category 2008

By Jane Simms, 23 September 08, 08:30

, as compiled exclusively for Marketing by TNS Worldpanel. ... ; sales of both rose 27%, an impressive performance for brands operating in mostly commoditised markets ... rooted in the traditional less-healthy squash market. Top 10 Soft Drink Brands 2008 Rank Brand ... account for the biggest share of the market, with 20%; cereal bars account for three ...

Biggest brands: Top 20 brand categories 2008

By Jane Simms, 23 September 08, 08:30

by consumers, and competition is hotting up among retailers for their share of own-label spend. This month Asda ... are 'trading down' are driving sales of own-label products. Asda's Extra Special range is growing fast - up 46 ...

Biggest brands: Top 50 grocery brands by sales 2008

By Jane Simms, 23 September 08, 08:30

. The 2008 Biggest Brands ranking, compiled exclusively for Marketing by TNS Worldpanel, offers ... -growing categories in the biscuit market. We seem to be drinking more, too - wine brand Hardys enjoyed a 22% rise ... of growth continues, they may break into the main table next year. Mass-market wine brand Stowells ...