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Sweaty Betty awards affiliate marketing account to LinkShare

By Fiona Ramsay, 29 December 08, 10:30

and drive online traffic with a new affiliate marketing programme. ... The appointment marks the first affiliate campaign by Sweaty Betty, which will use LinkShare's network to promote web offers and introduce new collections, as well as strengthening relationships with existing customers. Nicola Huet, head of direct sales at Sweaty Betty, said affiliate marketing would ...

Pressure group accuses food marketers of distributing misleading information in school

By Gemma Charles, 29 December 08, 08:30

LONDON - Vimto and Hovis are among the brands whose educational marketing activity have been ... In a report called Through the back door', the Children's Food Campaign levels heavy criticism at school-focused promotions which it says accounts for 300m a year of UK companies' marketing spend. According to the report, two thirds of the curriculum packs that the Children's Food Campaign surveyed ...

B&Q marketing director Jo Kenrick departs

By Ed Kemp, 23 December 08, 12:30

LONDON - B&Q marketing and customer proposition director Jo Kenrick has left the DIY retailer after ... Kenrick, who was placed 52nd in Marketing's 2008 Power 100 list of industry leaders, had been the only woman on the B Q board. Prior to joining B Q Kenrick worked at, Camelot, Wilson Connelly, Asda and Woolworths. She was one of the first women in the RAF. The company said in a statement that Kenrick ...

Moneysupermarket.com appoints easyJet's David Osborne marketing director

By Fiona Ramsay, 19 December 08, 10:20

marketing director. He will take up the role in March 2009. ... Currently regional general manager UK at easyJet, Osbourne has previously been marketing director ... and e-business of Orange and head of brand marketing at Amazon.co.uk. He has also held various senior marketing roles in drinks companies, including Diageo. Meanwhile, Simon Nixon, founder and chief executive ...

Nigel Gilbert emerges as top marketer of merged Lloyds TSB and HBOS group

By Alex Brownsell, 18 December 08, 02:55

LONDON - Lloyds TSB has announced that its marketing director, Nigel Gilbert, will take over ... Gilbert was up against HBOS' top marketer, Philip Hanson, who will continue to head marketing at Halifax and other former HBOS brands on a temporary basis once the merger is completed on 19 January. A Lloyds TSB spokeswoman said Hanson would have the opportunity to apply for other marketing positions ...

Blue Chip Vacations hires Flybe marketer Neil Simpkin

By Miranda Fitzgerald, 18 December 08, 12:40

appointed Neil Simpkin to the newly-created role of marketing director to oversee the expansion of the brand. ... Simpkin joins from low-cost airline Flybe, where he held a variety of marketing positions including, most recently, head of digital and loyalty marketing. In the position he was responsible for online customer retention and acquisition across Europe, increasing the percentage of sales taken through ...

Innocent outlines 2009 marketing plans

By Joe Thomas, 17 December 08, 12:00

LONDON - Innocent are planning the launch of a £8m marketing campaign for 2009, which will kick off

Marketing's Adwatch of the Year 2008

By Gail Kemp, 17 December 08, 09:00

memorable TV advertising over the past 12 months, according to Marketing's Adwatch of the Year survey. The rankings, aggregated from the Adwatch tables that have appeared in Marketing in the 12 months to October ... the table for the most recalled ads of the year. Morrisons and Asda posted the most impressive recall scores ...

Top 10 Marketing moments of 2008

By Nicola Clark, 17 December 08, 09:00

the key marketing moments and themes of 2008. ... of the economic recession now facing the industry. 2008 has proved challenging, as marketers have grappled ... market with endless ads using the bottom line as their battleground. For some brands, notably British ... of the US sub-prime mortgage market and the subsequent fall-out in the global financial markets has ...