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Marketing's Forward Feature List 2009

15 December 08, 08:30

Marketing's Forward feature list for 2009 ... marketing 11 February Mobile 18 February Luxury Readers Survey 25 February Special report ... : Market research 25 March Digital report: Search April 1 April DM/SP Leagues ... Special report: DM Field Marketing Supplement May 6 May Contact Centre Leagues 13 ...

Marketing's Field Marketing Agencies League Table 2008

By Staff, 12 December 08, 05:45

The traditional roles of field marketing agencies - product sampling and data-based merchandising

Marketing's Market Research Agencies League Table 2008

By Staff, 12 December 08, 05:30

Rather than suppliers of raw data, research agencies want to become long-term strategic advisors to brands. But, at the same time, they are under increasing pressure to supply insight that can be inst...

Marketing's Sponsorship Agency League Tables 2008

By Staff, 12 December 08, 05:00

It has been a big year for sponsorship, with the Olympics leading a host of major sporting events, and music events continuing to grow in popularity. Despite concerns about an economic slowdown, the s...

Marketing's Digital Agencies League Table 2008

By Staff, 12 December 08, 12:00

As marketers feel the squeeze, digital agencies are bullish about their prospects, with advertising

ASA study finds food ads comply with childhood obesity code

By Miranda Fitzgerald, 11 December 08, 01:25

LONDON - UK advertisers are obeying the code for marketing junk food to children, according to a

Royal Bank of Scotland to provide free financial advice

By Alex Brownsell, 11 December 08, 12:55

The new service is likely to form an integral part of the brand's advertising and marketing strategy in 2009, according to a report in the Financial Times. From tomorrow, members of the public ... use in difficult times,' said Gordon Pell, chairman of regional markets at RBS. Following October ...

Biggest brands: Top 100 advertisers 2008

By Amanda Nottage, 11 December 08, 09:53

P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing ... spent 54.8m, up 66.2%, to fight for a higher portion of market share. For an abridged version ... by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...

Me & My Mentor

10 December 08, 05:04

My marketing mentor is Sue Farr, who was head of marketing and communications at the BBC when I was head of strategy for BBC Network Radio. She introduced professional marketing practices into BBC Radio and worked with me and others to give the BBC radio net-works a distinct personality. One of Sue's talents ...

Brand manager of the week

10 December 08, 05:01

What would you be if you weren't a brand manager? I'd write fiction from a room with a view overlooking the Alps. How would you define marketing? In a nutshell, it is a process that identifies ... to someone starting their marketing career today? Don't let your subjective opinions colour your judgement ...