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Mighty Boosh star lends voice to £30m More Th>N campaign

By Alex Brownsell, 24 December 08, 11:15

as it looks to overhaul its brand and ditch its traditional mascot-led marketing. ... - and below-the-line media later in the year, will run throughout 2009. Marketing director Pete Markey said that, with major brand campaigns expected from many of More Th n's competitors, the marketing needed a ...

Macleans taps into romance to launch new sub brand

By Fiona Ramsay, 18 December 08, 09:25

mixed with romantic encounters'. The marketing activity to promote the new range will follow a brand ...

Top 10 Marketing moments of 2008

By Nicola Clark, 17 December 08, 09:00

the key marketing moments and themes of 2008. ... of the economic recession now facing the industry. 2008 has proved challenging, as marketers have grappled ... market with endless ads using the bottom line as their battleground. For some brands, notably British ... of the US sub-prime mortgage market and the subsequent fall-out in the global financial markets has ...

AMV, DLKW, McCann top agencies in Marketing's Adwatch of the Year 2008

By Bill Britt, 17 December 08, 09:00

made it into Marketing's weekly Adwatch ranking of ad recall during 2008 more often than any other ... of mentions. This is the second year Marketing has compiled this ranking of creative and media agencies ...

Marketing's Field Marketing Agencies League Table 2008

By Staff, 12 December 08, 05:45

The traditional roles of field marketing agencies - product sampling and data-based merchandising

Marketing's Market Research Agencies League Table 2008

By Staff, 12 December 08, 05:30

Rather than suppliers of raw data, research agencies want to become long-term strategic advisors to brands. But, at the same time, they are under increasing pressure to supply insight that can be inst...

ASA study finds food ads comply with childhood obesity code

By Miranda Fitzgerald, 11 December 08, 01:25

LONDON - UK advertisers are obeying the code for marketing junk food to children, according to a

Biggest brands: Top 100 advertisers 2008

By Amanda Nottage, 11 December 08, 09:53

P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing ... spent 54.8m, up 66.2%, to fight for a higher portion of market share. For an abridged version ... by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...

Choosing the right brand ambassador

By Alex Brownsell, 09 December 08, 08:30

of brands ranging from fast-food chains to washing detergents. The licensing market's current characters ... looking to tap into a sense of warmth among consumers and give their marketing an injection of humour ... -important amid today's financial turbulence, according to Keith Pashley, former European marketing manager ...