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Exeter Friendly Society launches medical insurance campaign

By Alex Brownsell, 24 December 08, 08:30

The campaign, created by London-based marketing agency Arthur, challenges the limitations of other providers in the sector by questioning, Will your private health cover run out when you most need it?' Media for the campaign, which rolls out across national and specialist publications, was planned ...

Aviva enlists Ringo Starr and Alice Cooper for Norwich Union name change campaign

By Staff, 22 December 08, 10:15

than 20 markets across Europe, North America and Asia Pacific and the change of name in the UK marks ... . Amanda Mackenzie, chief marketing officer at Aviva says: We are very proud that Norwich Union started ...

Moneysupermarket.com appoints easyJet's David Osborne marketing director

By Fiona Ramsay, 19 December 08, 10:20

marketing director. He will take up the role in March 2009. ... Currently regional general manager UK at easyJet, Osbourne has previously been marketing director ... and e-business of Orange and head of brand marketing at Amazon.co.uk. He has also held various senior marketing roles in drinks companies, including Diageo. Meanwhile, Simon Nixon, founder and chief executive ...

Nigel Gilbert emerges as top marketer of merged Lloyds TSB and HBOS group

By Alex Brownsell, 18 December 08, 02:55

LONDON - Lloyds TSB has announced that its marketing director, Nigel Gilbert, will take over ... Gilbert was up against HBOS' top marketer, Philip Hanson, who will continue to head marketing at Halifax and other former HBOS brands on a temporary basis once the merger is completed on 19 January. A Lloyds TSB spokeswoman said Hanson would have the opportunity to apply for other marketing positions ...

Marketing's Adwatch of the Year 2008

By Gail Kemp, 17 December 08, 09:00

memorable TV advertising over the past 12 months, according to Marketing's Adwatch of the Year survey. The rankings, aggregated from the Adwatch tables that have appeared in Marketing in the 12 months to October ... the table for the most recalled ads of the year. Morrisons and Asda posted the most impressive recall scores ...

Top 10 Marketing moments of 2008

By Nicola Clark, 17 December 08, 09:00

the key marketing moments and themes of 2008. ... of the economic recession now facing the industry. 2008 has proved challenging, as marketers have grappled ... market with endless ads using the bottom line as their battleground. For some brands, notably British ... of the US sub-prime mortgage market and the subsequent fall-out in the global financial markets has ...

Top 10 ads with the highest recall in a single week in Adwatch 2008

By Staff, 17 December 08, 09:00

LONDON - A Churchill commercial scored the highest recall at 83% in a single week in Marketing ... 83% 15.57 2 Asda Fallon 80% 28.23 3 Marks Spencer RKCR Y R 77% 31.1 4 Tesco Red ... Beckford' challenges Churchill with a series of questions. 05.03.08 Asda. Julie Walters works as a ...

Nationwide's insurance ads won't show nasty bank manager character

By Alex Brownsell, 17 December 08, 09:00

-month campaign, created by Guy Hedger, marketing director of general insurance at LV, includes outdoor, press, branch network, direct marketing and digital activity. Robin Bailey, insurance director at Nationwide ... character. Separately, Nationwide is seeking a board-level marketer and a head of brand strategy to replace ...

Royal Bank of Scotland to provide free financial advice

By Alex Brownsell, 11 December 08, 12:55

The new service is likely to form an integral part of the brand's advertising and marketing strategy in 2009, according to a report in the Financial Times. From tomorrow, members of the public ... use in difficult times,' said Gordon Pell, chairman of regional markets at RBS. Following October ...

Biggest brands: Top 100 advertisers 2008

By Amanda Nottage, 11 December 08, 09:53

P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing ... spent 54.8m, up 66.2%, to fight for a higher portion of market share. For an abridged version ... by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...