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LG leverages sponsorship of London's New Year's Eve fireworks

By Staff, 29 December 08, 01:30

skills to find work. LG Electronics UK and Ireland marketing director Andrew Warner said: Working ...

Currys tests new logo and store design

By Miranda Fitzgerald, 19 December 08, 08:45

The electrical retailer, which is part of DSG International, wants to distance itself from the discount market and position itself as an electrical specialist at good value'. Simon Parkes, Dalziel Pow's graphics team leader, said: Currys faces the challenge of Best Buys launching next year ...

Biggest brands: Top 100 advertisers 2008

By Amanda Nottage, 11 December 08, 09:53

P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing ... spent 54.8m, up 66.2%, to fight for a higher portion of market share. For an abridged version ... by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...

Mark Ritson on Branding: Premier gets out of a jam

By Mark Ritson, 09 December 08, 08:30

, which has a market capitalisation of 150m and debts of more than 1.6bn. Its priority is to reduce its ... trying to maintain double the marketing and production costs. Also, consider the market. Yes, Robertson ... 's limited resources on the stronger leader brand. Marketers must wake up and smell the napalm. The world ...

Biggest brands: Top 100 Direct Mail Advertisers 2008

08 December 08, 05:50

The combination of an economic downturn, cheaper direct marketing channels and pressure from

Philips reviews UK agency arrangements

By Fiona Ramsay, 08 December 08, 02:00

The company is conducting a wide-ranging pitch process with over 25 agencies that are currently providing experiential marketing, design, exhibitions, POS, merchandise and warehousing/fulfilment for Philips UK to formalise a new roster. Agencies invited to pitch for the business include The Field, Iris ...

Argos buys Bush/Alba 'to expand value range'

By Fiona Ramsay, 02 December 08, 09:15

in the electronics market. 'Electricals is a difficult market at the moment, but [Argos] wants to combat ... in the market, Argos is relying on strengthening its market share and high-street footfall with these brands ...

Comet features user-comments from website in traditional ads

By Fiona Ramsay, 01 December 08, 12:20

and offline marketing campaigns after introducing-user generated content to its website. ... and answers are rated. User-generated content is a huge leverage for any kind of marketing activity we ...

Marketing conference tackles double threat of economy and media fragmentation

By Staff, 25 November 08, 09:49

LONDON - Marketing will host a conference on brand and agency responses to market instability ... The event, on 29 January at the Hilton Paddington, London, will offer insight from senior marketers and agency chiefs into how to guarantee prof-itable relationships. Speakers include Jon Goldstone, the marketing director of Hovis, Mark Simpson, the marketing director of Ford, and Richard Burgess, advertising ...

The Marketing Profile: Matt Webb of Hamleys

By Miranda Fitzgerald, 25 November 08, 08:30

Hamleys' head of marketing for three months and describes it as 'possibly the best job in the world'. His ongoing enthusiasm for the store is clearly central to his approach to marketing it. He was brought ... and Dubai this year, Hamleys made several redundancies over the summer. Its marketing team was reduced ...