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EC delays proposal for CO2 labelling for car ads

By Alex Brownsell, 22 December 08, 04:10

marketing activity. ACEA members - including Ford of Europe, General Motors Europe and Renault - have ...

Volvo campaign stresses low emissions and high style

By Alex Brownsell, 17 December 08, 09:00

Press, outdoor, radio, direct marketing and digital activity will roll out in early January. Volvo's UK head of marketing communications, Anita Fox, said the campaign is likely to run for the first six months of 2009. The DRIVe range, to go on sale in January, will initially feature three cars with CO2 ...

Biggest brands: Top 100 advertisers 2008

By Amanda Nottage, 11 December 08, 09:53

P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing ... spent 54.8m, up 66.2%, to fight for a higher portion of market share. For an abridged version ... by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...

Ford Ka targets youth audience as they 'have fewer credit problems'

By Joe Thomas, 09 December 08, 08:30

Ford is putting mobile marketing at the heart of a campaign designed to attract young drivers ... The marque has launched its first 3D interactive mobile phone campaign for the Find It' campaign, created by Wunderman, which aims to create aspiration around the brand before its official launch in January 2009. According to the company It's the first ever campaign in mobile marketing ...

Biggest brands: Top 100 Direct Mail Advertisers 2008

08 December 08, 05:50

The combination of an economic downturn, cheaper direct marketing channels and pressure from

Car marques plot low-cost ranges

By Alex Brownsell, 02 December 08, 12:20

the past few years, has left a gap at the bottom of the market, according to marketing consultancy ...

We'll Call You - Vauxhall

By Staff, 25 November 08, 01:15

Marketing's Mystery Caller to wonder what guarantees it could offer on the warranty

Mark Ritson on Branding: Death from natural causes

By Mark Ritson, 25 November 08, 08:30

an unparalleled combination of prosperity and stability and, as a result, marketers have grown comfortable ... is trying to protect. Mark Ritson is an associate professor of marketing, and consultant to some ...

The Marketing Profile: Christian Stein of Peugeot UK

By Alex Brownsell, 18 November 08, 08:30

It perhaps comes as no surprise that Peugeot's UK marketing director, Christian Stein, born ... marketing and communications failing to establish a strong brand positioning - not our sentiments ... as the country of marketing,' he explains. Beyond his Gallic breeziness and seemingly permanent nervous smile ... complete overhaul of the brand's internal marketing team. While the manufacturer used to organise marketing ...

The Week in marketing: 11 November 2008

By Staff, 11 November 08, 08:45

LONDON - A roundup of significant news stories from the marketing world. ... jamming with Budweiser bottles in Nashville. Budweiser marketing director Vicki Kipling described ... . Youth marketing agency Don't Panic is running a campaign in university towns featuring promotional ...