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Marketing's Adwatch of the Year 2008

By Gail Kemp, 17 December 08, 09:00

memorable TV advertising over the past 12 months, according to Marketing's Adwatch of the Year survey. The rankings, aggregated from the Adwatch tables that have appeared in Marketing in the 12 months to October ... the table for the most recalled ads of the year. Morrisons and Asda posted the most impressive recall scores ...

Top 10 Marketing moments of 2008

By Nicola Clark, 17 December 08, 09:00

the key marketing moments and themes of 2008. ... of the economic recession now facing the industry. 2008 has proved challenging, as marketers have grappled ... market with endless ads using the bottom line as their battleground. For some brands, notably British ... of the US sub-prime mortgage market and the subsequent fall-out in the global financial markets has ...

ASA study finds food ads comply with childhood obesity code

By Miranda Fitzgerald, 11 December 08, 01:25

LONDON - UK advertisers are obeying the code for marketing junk food to children, according to a

Royal Bank of Scotland to provide free financial advice

By Alex Brownsell, 11 December 08, 12:55

The new service is likely to form an integral part of the brand's advertising and marketing strategy in 2009, according to a report in the Financial Times. From tomorrow, members of the public ... use in difficult times,' said Gordon Pell, chairman of regional markets at RBS. Following October ...

Biggest brands: Top 100 advertisers 2008

By Amanda Nottage, 11 December 08, 09:53

P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing ... spent 54.8m, up 66.2%, to fight for a higher portion of market share. For an abridged version ... by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...

Biggest brands: Top 100 Direct Mail Advertisers 2008

08 December 08, 05:50

The combination of an economic downturn, cheaper direct marketing channels and pressure from

Me & My Mentor

02 December 08, 02:00

Ash Ali, Marketing director, Just-Eat.co.uk Ltd

The Week in Marketing: 2 December 2008

By Staff, 02 December 08, 08:30

LONDON - A roundup of the important stories from the world of Marketing. ... . Npower marketing director Kevin Peake said the duo would help to generate a greater sense of warmth ... , will be available across the UK, Spain, the US, Canada and Russia, supported by a marketing campaign. Pizza Hut hires CMO Pizza Hut has hired Murray Willows as its chief marketing officer. Willows replaces Hugh ...

KFC plans Cayan grilled chicken roll-out

By Gemma Charles, 25 November 08, 08:50

whether it could work in the UK market. A single piece of KFC's grilled chicken in the US contains 60 ...

McDonald's unveils bold new packaging as makeover continues apace

By Gemma Charles, 04 November 08, 08:30

subsidiary of McDonald's long-term sales promotion agency The Marketing Store, pushes the 100% beef message ... vice-president and chief marketing officer, UK and Northern Europe, says the packaging revamp is 'part ... of trust. The UK marketing team, which has pushed the 'trust' activity globally, has been heavily involved ...