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Pressure group accuses food marketers of distributing misleading information in school

By Gemma Charles, 29 December 08, 08:30

LONDON - Vimto and Hovis are among the brands whose educational marketing activity have been ... In a report called Through the back door', the Children's Food Campaign levels heavy criticism at school-focused promotions which it says accounts for 300m a year of UK companies' marketing spend. According to the report, two thirds of the curriculum packs that the Children's Food Campaign surveyed ...

Jammie Dodgers links with Red Nose Day

By Ed Kemp, 24 December 08, 08:30

Burton's Foods, which owns the children's biscuit brand, is supporting its partnership with Red Nose Day through a 750,000 marketing push that builds on next year's theme - Do Something Funny for Money! From January through to April, it will run a marketing campaign that includes in-store promotions ...

Diageo continues Film4 sponsorship

By Gemma Charles, 23 December 08, 12:55

, More4 and the 11pm showing on Film4. Ali Wilkes, Great Britain spirits category marketing manager ...

ActionAid pressures Tesco on developing world wages with viral spoof

By Miranda Fitzgerald, 23 December 08, 09:47

The viral , developed by digital marketing agency Nonsense, is part of the development charity's Small change, big difference' campaign. It claims that for every 1.50 shoppers spend on South African apples at Tesco, just 8p goes to the farm workers that supply them. ActionAid said that if Tesco paid ...

Kellogg awards European media account to Carat

By Gemma Charles, 19 December 08, 03:30

The cereal giant has made the move as part of a plan to exploit softening media markets across ... president marketing innovation, Kellogg Europe. The appointment of Carat will be phased in over the coming months to accommodate smooth transitions. Markets included are the United Kingdom, Republic ...

Cobra Beer aims flavoured lagers at female drinkers

By Gemma Charles, 19 December 08, 10:50

flavours. Will Ghali, marketing director of Cobra Beer, said: The chosen TV music channels offer an ideal ...

Sainsbury's dessert-kit range taps into home cooking trend

By Miranda Fitgerald, 18 December 08, 10:10

to the range to give consumers greater variety. Andy Bond, president and chief executive of rival Asda, last ...

Innocent outlines 2009 marketing plans

By Joe Thomas, 17 December 08, 12:00

LONDON - Innocent are planning the launch of a £8m marketing campaign for 2009, which will kick off

Marketing's Adwatch of the Year 2008

By Gail Kemp, 17 December 08, 09:00

memorable TV advertising over the past 12 months, according to Marketing's Adwatch of the Year survey. The rankings, aggregated from the Adwatch tables that have appeared in Marketing in the 12 months to October ... the table for the most recalled ads of the year. Morrisons and Asda posted the most impressive recall scores ...

Top 10 Marketing moments of 2008

By Nicola Clark, 17 December 08, 09:00

the key marketing moments and themes of 2008. ... of the economic recession now facing the industry. 2008 has proved challenging, as marketers have grappled ... market with endless ads using the bottom line as their battleground. For some brands, notably British ... of the US sub-prime mortgage market and the subsequent fall-out in the global financial markets has ...