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Pressure group accuses food marketers of distributing misleading information in school

By Gemma Charles, 29 December 08, 08:30

LONDON - Vimto and Hovis are among the brands whose educational marketing activity have been ... In a report called Through the back door', the Children's Food Campaign levels heavy criticism at school-focused promotions which it says accounts for 300m a year of UK companies' marketing spend. According to the report, two thirds of the curriculum packs that the Children's Food Campaign surveyed ...

ActionAid pressures Tesco on developing world wages with viral spoof

By Miranda Fitzgerald, 23 December 08, 09:47

The viral , developed by digital marketing agency Nonsense, is part of the development charity's Small change, big difference' campaign. It claims that for every 1.50 shoppers spend on South African apples at Tesco, just 8p goes to the farm workers that supply them. ActionAid said that if Tesco paid ...

EC delays proposal for CO2 labelling for car ads

By Alex Brownsell, 22 December 08, 04:10

marketing activity. ACEA members - including Ford of Europe, General Motors Europe and Renault - have ...

COI hands consumer rights task to Billington Cartmell

By Joe Thomas, 18 December 08, 10:25

Billington Cartmell to provide BERR with Partnership Marketing services communicating information about ... The agency's appointment, which takes effect immediately, is the result of a pitch handled by the COI. Billington Cartmell will now develop partner marketing activities, through a multi-channel campaign which will inform and educate consumers of their legal rights. ...

Labour Party calls off direct marketing review

By Joe Thomas, 17 December 08, 09:00

LONDON - The Labour Party is understood to have called off the pitch for its direct marketing

Biggest brands: Top 100 advertisers 2008

By Amanda Nottage, 11 December 08, 09:53

P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing ... spent 54.8m, up 66.2%, to fight for a higher portion of market share. For an abridged version ... by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...