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Diageo continues Film4 sponsorship

By Gemma Charles, 23 December 08, 12:55

, More4 and the 11pm showing on Film4. Ali Wilkes, Great Britain spirits category marketing manager ...

UKTV Documentary sets launch date for Eden rebrand

By Fiona Ramsay, 22 December 08, 02:50

is the first new factual rebrand, to be followed by Blighty and Yesterday. UKTV will begin marketing Eden ...

Digital Cinema Media replaces branding iron idents

By Nicola Clark, 22 December 08, 12:00

created by Red Custard Music. Fleur Castell, marketing controller at DCM, said the new idents will be a ...

Paramount promotes Watchmen film in social gaming community PlayStation Home

By Fiona Ramsay, 19 December 08, 11:25

Paramount is marketing its film Watchmen, which is due for UK release on 6 March, within Home. PlayStation Home residents will be able to view video content and the film trailer in the Home Theatre. A selection of virtual Watchmen merchandise such as T-shirts, Doomsday clocks and character statues, will also ...

Biggest brands: Top 100 advertisers 2008

By Amanda Nottage, 11 December 08, 09:53

P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing ... spent 54.8m, up 66.2%, to fight for a higher portion of market share. For an abridged version ... by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...

Marketing's Customer Publishing League Table 2008

By Staff, 10 December 08, 12:00

With growth of £234m in two years, the industry is in rude health, as brands release the opportunity to talk directly to consumers in a compelling editorial environment across various media.

BMB scoops Agency of the Year award

By Jeremy Lee, 09 December 08, 08:30

LONDON - Beattie McGuinness Bungay has been named Marketing's Creative Agency of the Year for 2008 ... publishing agency of the year: Redwood Market research agency of the year: Hall Partners PR agency of the year: Blue Rubicon Contact centre agency of the year: The Listening Company Field marketing agency ...

Raymond Snoddy on Media: C4 ad trial is bang on target

By Raymond Snoddy, 09 December 08, 08:30

, perhaps? In fact, their project with Channel 4 deserves a little wider attention in the marketing ... in the UK. Barry Llewellyn, PacketVision's marketing chief, believes that in some countries, at least, IPTV ... of the market, at least, is heading in that direction and Sky is simply recognising that fact. Just a little ...