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Sweaty Betty awards affiliate marketing account to LinkShare

By Fiona Ramsay, 29 December 08, 10:30

and drive online traffic with a new affiliate marketing programme. ... The appointment marks the first affiliate campaign by Sweaty Betty, which will use LinkShare's network to promote web offers and introduce new collections, as well as strengthening relationships with existing customers. Nicola Huet, head of direct sales at Sweaty Betty, said affiliate marketing would ...

B&Q marketing director Jo Kenrick departs

By Ed Kemp, 23 December 08, 12:30

LONDON - B&Q marketing and customer proposition director Jo Kenrick has left the DIY retailer after ... Kenrick, who was placed 52nd in Marketing's 2008 Power 100 list of industry leaders, had been the only woman on the B Q board. Prior to joining B Q Kenrick worked at, Camelot, Wilson Connelly, Asda and Woolworths. She was one of the first women in the RAF. The company said in a statement that Kenrick ...

ActionAid pressures Tesco on developing world wages with viral spoof

By Miranda Fitzgerald, 23 December 08, 09:47

The viral , developed by digital marketing agency Nonsense, is part of the development charity's Small change, big difference' campaign. It claims that for every 1.50 shoppers spend on South African apples at Tesco, just 8p goes to the farm workers that supply them. ActionAid said that if Tesco paid ...

Currys tests new logo and store design

By Miranda Fitzgerald, 19 December 08, 08:45

The electrical retailer, which is part of DSG International, wants to distance itself from the discount market and position itself as an electrical specialist at good value'. Simon Parkes, Dalziel Pow's graphics team leader, said: Currys faces the challenge of Best Buys launching next year ...

Lowe out of £20m John Lewis ad pitch

By Richard Abbott, 18 December 08, 04:00

agency Manning Gottileb OMD and direct marketing agency Kitcatt Nohr Alexander Shaw are not affected ...

Marketing's Adwatch of the Year 2008

By Gail Kemp, 17 December 08, 09:00

memorable TV advertising over the past 12 months, according to Marketing's Adwatch of the Year survey. The rankings, aggregated from the Adwatch tables that have appeared in Marketing in the 12 months to October ... the table for the most recalled ads of the year. Morrisons and Asda posted the most impressive recall scores ...

Top 10 Marketing moments of 2008

By Nicola Clark, 17 December 08, 09:00

the key marketing moments and themes of 2008. ... of the economic recession now facing the industry. 2008 has proved challenging, as marketers have grappled ... market with endless ads using the bottom line as their battleground. For some brands, notably British ... of the US sub-prime mortgage market and the subsequent fall-out in the global financial markets has ...

AMV, DLKW, McCann top agencies in Marketing's Adwatch of the Year 2008

By Bill Britt, 17 December 08, 09:00

made it into Marketing's weekly Adwatch ranking of ad recall during 2008 more often than any other ... of mentions. This is the second year Marketing has compiled this ranking of creative and media agencies ...

A creative director's verdict on why Morrisons won Adwatch of the year

15 December 08, 09:00

campaign for the bright yellow supermarket chain that has picked up all sorts of fancy marketing awards ... at work in the background. There is a strategy pulling hard here, a positioning of market freshness ... and marketing sweat. ( Marketing sweat'? Now that's an unpleasant turn of phrase I promise never to use again ...

Biggest brands: Top 100 advertisers 2008

By Amanda Nottage, 11 December 08, 09:53

P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing ... spent 54.8m, up 66.2%, to fight for a higher portion of market share. For an abridged version ... by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...